---
title: "PromaxBDA 2016 North America Agency of the Year"
url: https://stacklist.com/card/35fc9a36-1cc5-4b7c-88a9-613e978ab3cd
source_url: "https://oldbrief.promax.org/article/mistress-awarded-2016-promaxbda-north-america-agency-of-the-year"
stack: https://stacklist.com/c/business/stack/fa6d8bca-357c-476c-9ff5-cf91f01ffc2e
summary: "PromaxBDA 2016 North America Agency of the Year is a prestigious industry award recognizing excellence in media and entertainment marketing. The content highlights Promax's role as the industry standard for television marketing news and creative inspiration across global media platforms."
tags: "promax, awards, media-marketing, entertainment, agency, television, creative"
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classification: "reference"
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# PromaxBDA 2016 North America Agency of the Year

Open Membership Awards Current Competitions Order Duplicate Awards Search Award Winners Events Career Development Content Library About     Connect Subscribe × Home Top Stories   VIEW ALL Taylor Swift, Miley Cyrus Take Major Honors at 66th Annual Grammys ABC News Dedicates Time to Black History Month Lobo Promotes Su Constantine to Executive Producer Fans Given Clues to Find ‘Percy Jackson’ in the Real World Promo Mojo: Fox’s ‘Next Level Chef’ Burns Up Ranker What Brief is Watching: February 2024 Hot Spots   VIEW ALL The Shop Highlights the Humor in ABC’s ‘Abbott Elementary’ Paramount Plus Returns to Super Bowl with New Spot Pluto TV Plants Couch Potatoes at Super Bowl Hot-Shot Pilot Inspires Blue-Eyed Girl in ‘Starfield’ Empire State Murals Inspire Imaginary Forces’ ‘Percy Jackson’… ‘Curb Your Enthusiasm’ Final Season Trailer Explains Everything Work   VIEW ALL Suitors Hit the Pods in Season 6 of ‘Love Is Blind’ Hallmark Falls in Love with Jane Austen in Loveuary Fox’s Anthony Anderson Tells His Story for Black History Month Hulu, Andscape Visits Historic Black Boarding School in ‘Sacred… Max IDs ‘Mostly Harmless’ Guy Ritchie’s ‘The Gentlemen’ Are Coming to Netflix Digital   VIEW ALL The Mill Hunts for Glory for ‘League of Legends,’ Mercedes Influencers Get a Taste of ‘Call of Duty: Warzone’ Warner Bros. Pictures Brings ‘Aquaman’ to Roblox Sony Interactive, Take-Two Partner on ‘Get Ahead of the Game’… NBCU, Visa Seek to Send Content Creator to Tahiti for 2024 Summer… Local   VIEW ALL Vivid Zero Sharpens WINK’s On-Air Look Agency Planet 365 Offers Local Stations Brandit247 Stephen Arnold Music Sets Emotional Tone for ‘KRQE Cares’ Tegna, Scripps, Hearst and More Grab Gold in 2023 Promax Local… Rise and Shine for KCPQ’s ‘Good Day Seattle’ Scripps’ KSTU Salt Lake City Pledges Its Love to Utah International   VIEW ALL FX Networks is 2023 Global Excellence Creative Marketing Team… Finalist Friday: Editing UKTV to Move to Simply U in Brand Reorganization After 13 Years, Art&Graft Rebrands Finalist Friday: Holiday/Special Event/Seasonal Program Promo Finalist Friday: Documentary Promo Sports   VIEW ALL Tennis Greats Return to Pickleball in ESPN’s Slam 2 The A Team Leads the Way to NFL Pro Bowl Streamer Pluto TV Launches Pop-Up Super Bowl Channel Brighton’s Cub Studio Animates NFL’s All-Pro Team Apple TV Plus Documents Messi’s ‘Rise of a Legend’ ESPN BET Campaign Centers the Action on Sports Fans Podcasts   VIEW ALL How We Are Royale Visualizes Marketing for Audio How 19th & Park Develop Talent While Building Its Business How Bien Turned Up the Volume on Quadriphonic Rick Lewchuk Leaves Lasting Legacy at CNN For Fubo’s Pamela Duckworth, Athletes Are Premium Content Creators Definition 6, Offbeat Introduce Virtual Influencer Zero Partner Content   VIEW ALL How Bellaluca Crafts Creative Connections and Innovates Narratives As Industry Changes, Elevation Keeps Its Focus on Design Bellaluca Builds Connections for Promax Experience 2023 How Selecting the Right Voice Talent Impacts Your Brand Trick & Mortar Takes Full Sensory Tour of Maine with Nat… AI Inspired Elevation’s Work on Promax Awards Opens × about daily brief Who We Are Advertise With Brief Hot Spots FAQ Editorial Policy contact us Facebook Twitter Linkedin Instagram Please email all questions to dailybrief@promax.org editorial director PAIGE ALBINIAK :: paige@promax.org Promax Offices 5700 Wilshire Blvd, Suite 275 Los Angeles, CA 90036 310-788-7600 the industry standard in media and entertainment news Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing. Brief is a product of Promax, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors. EDITORIAL STAFF PAIGE ALBINIAK Editorial Director paige@promax.org Cate Lecuyer Marian Digital Content Producer cate.lecuyer@promax.org advertise with brief Please contact: Stephen Earley Vice President, Sponsorships stephen.earley@promax.org 310-789-1551 David Tilove Manager, Strategic Partnerships david.tilove@promax.org 310-789-1504 Hot Spots FAQ DIRECTIONS TO SUBMIT: Email the link to a live and public YouTube or Vimeo video as well as the title of the spot to Daily Brief at dailybrief@promax.org. Please include relevant information with your submission, including the show’s premiere date, any special design techniques used in the making of the spot, and whether this is part of an overall rebrand strategy. The more information, the better. Please also include any appropriate credit information, including client, agency, production company or director. We will make every effort to include credit information where appropriate. WHAT DO I NEED IN ORDER TO SUBMIT? 1. Link to a public and live YouTube or Vimeo video 2. Name of the spot 3. Important information for the spot 4. Credits WHAT TYPE OF WORK CAN I SUBMIT? Any current media marketing promotion or design video content made for broadcast on-air or online. This includes work promoting media including television, digital, radio, etc., across the spectrum of entertainment, news, sports and so on. We also accept special projects and show opens and branding/rebranding packages for consideration. We do not accept company or sizzle reels. Ideally, we run campaigns in line with when they premiere on air or online so the sooner we can receive materials, the better. We generally do not run spots that are several months old. If possible, please make your spot available to all countries and regions so all Promax members can see your work. If the spot has any non-English dialogue or voiceover, please include English subtitles where possible. HOW OFTEN CAN I SUBMIT? You can submit as many spots for consideration as often as you’d like, but our policy is to run work that began its original run within the last few weeks, and we try not to run work from the same company more than twice a month. WHEN WILL MY SUBMISSION BE FEATURED? Unfortunately, due to the high volume of submissions received, not all spots will be featured on Daily Brief. Most spots that are chosen by the editors are featured within 2-3 weeks of their submission date. We cannot guarantee if or when your submission will run. WILL I BE NOTIFIED IF MY SUBMISSION IS GOING TO RUN? We generally do not notify companies before running their work, but if you have questions you may contact the editorial department at dailybrief@promax.org. WHO DO I CONTACT IF I HAVE QUESTIONS? Please email all questions to dailybrief@promax.org. Editorial Policy The mission of Daily Brief is to serve the overall mission of Promax in the areas of Education, Information, Leadership, Community Engagement and Inspiration by ensuring: a) Content Excellence: creating, curating and distributing the richest, most relevant and most rewarding content; b) Activation Excellence: activating this content and this community through the most dynamic and engaging channels, including social media, conferences and podcasts; c) Connectivity Excellence: Persistently connecting back to Promax and its membership. Daily Brief is a journalistic organization housed within Promax designed to serve both Promax members as well as the TV industry at large. While Daily Brief is part of Promax, its main mission is to provide information, education, community and inspiration to anyone involved in the television industry and more specifically, entertainment marketing. The content found in Daily Brief is journalistic in nature and does not exist to provide publicity for Promax, Promax members or any entity, although occasionally articles that appear on Daily Brief may serve members’ or others’ promotional interests. Daily Brief adheres to journalistic standards. That means its primary goals are fairness, accuracy, integrity and truth. Daily Brief’s reporters, writers and editors are tasked with presenting all sides of a story, as well as quoting sources with precision. To that end, Daily Brief’s reporters, writers and editors may agree to share on-the-record quotes with interviewees and sources prior to publication. Quotes may be “cleaned up” prior to publication, with “ums” removed or extraneous words deleted, but all quotes must be presented as close to the original as possible, with the speaker’s intent and context fully preserved. While on-the-record quotes may be shared ahead of publication for approval, it is not Daily Brief’s policy to share entire stories with subjects prior to publication. This is standard journalistic practice so as to avoid giving control over the reporting, writing and presentation to the other entity, as well as to avoid having any conflict of interest. Incorrect facts — no matter how small — can and should be corrected as soon as possible. If a fact isn’t entirely wrong, but is under question or is subjective in nature, it may also be noted in a correction. Daily Brief’s small team checks its own facts. That said, Daily Brief’s reporters, writers and editors are not expected and are not obligated to make changes to subjective phrases, such as descriptions, for subjective reasons or objections. It is not Daily Brief’s objective to present any company or entity — whether Promax member or not — in a favorable or an unfavorable light. It is Daily Brief’s mission to cover the business of TV media marketing, with fairness, truth, accuracy and integrity. As a result, one entity’s positive phrasing may be another’s negative phrasing, with a constant aim on keeping the story fair, accurate and truthful. Stylistically, Daily Brief refers to the AP Stylebook. Submissions to Hot Spots are guided by an FAQ. Both Hot Spots and The Work selections are chosen by Daily Brief’s editorial team from submissions as well as their own searches. Selections are subject to Daily Brief’s editorial process. about brief Who We Are Advertise With Brief Hot Spots FAQ Editorial Policy subscribe to daily newsletter contact us daily newsletter Sign up to receive industry news, creative inspiration and more! Subscribing... Thank You For Subscribing! If you do not receive a confirmation message shortly, please check your Spam or Bulk E-Mail folder. If delivered to your Spam or Bulk E-Mail folder, select the confirmation message and mark it Not Spam, which should allow future messages to get through. contact us Email Promax Call Promax Facebook Twitter Linkedin Instagram editorial director PAIGE ALBINIAK :: paige@promax.org Promax Offices 5700 Wilshire Blvd, Suite 275 Los Angeles, CA 90036 310-788-7600 Please email all questions to dailybrief@promax.org about brief > who we are Who We Are Advertise With Brief Hot Spots FAQ Editorial Policy the industry standard in media and entertainment news Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing. Brief is a product of Promax, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors. about brief > who we are Who We Are Advertise With Brief Hot Spots FAQ Editorial Policy Advertise with Brief Please contact: Stephen Earley Vice President, Sponsorships stephen.earley@promax.org 310-789-1551 David Tilove Manager, Strategic Partnerships david.tilove@promax.org 310-789-1504 about brief > who we are Who We Are Advertise With Brief Hot Spots FAQ Editorial Policy Hot Spots FAQ DIRECTIONS TO SUBMIT: Email the link to a live and public YouTube or Vimeo video as well as the title of the spot to Daily Brief at dailybrief@promax.org. Please include relevant information with your submission, including the show’s premiere date, any special design techniques used in the making of the spot, and whether this is part of an overall rebrand strategy. The more information, the better. Please also include any appropriate credit information, including client, agency, production company or director. We will make every effort to include credit information where appropriate. WHAT DO I NEED IN ORDER TO SUBMIT? 1. Link to a public and live YouTube or Vimeo video 2. Name of the spot 3. Important information for the spot 4. Credits WHAT TYPE OF WORK CAN I SUBMIT? Any current media marketing promotion or design video content made for broadcast on-air or online. This includes work promoting media including television, digital, radio, etc., across the spectrum of entertainment, news, sports and so on. We also accept special projects and show opens and branding/rebranding packages for consideration. We do not accept company or sizzle reels. Ideally, we run campaigns in line with when they premiere on air or online so the sooner we can receive materials, the better. We generally do not run spots that are several months old. If possible, please make your spot available to all countries and regions so all Promax members can see your work. If the spot has any non-English dialogue or voiceover, please include English subtitles where possible. HOW OFTEN CAN I SUBMIT? You can submit as many spots for consideration as often as you’d like, but our policy is to run work that began its original run within the last few weeks, and we try not to run work from the same company more than twice a month. WHEN WILL MY SUBMISSION BE FEATURED? Unfortunately, due to the high volume of submissions received, not all spots will be featured on Daily Brief. Most spots that are chosen by the editors are featured within 2-3 weeks of their submission date. We cannot guarantee if or when your submission will run. WILL I BE NOTIFIED IF MY SUBMISSION IS GOING TO RUN? We generally do not notify companies before running their work, but if you have questions you may contact the editorial department at dailybrief@promax.org. WHO DO I CONTACT IF I HAVE QUESTIONS? Please email all questions to dailybrief@promax.org. about brief > who we are Who We Are Advertise With Brief Hot Spots FAQ Editorial Policy Editorial Policy The mission of Daily Brief is to serve the overall mission of Promax in the areas of Education, Information, Leadership, Community Engagement and Inspiration by ensuring: a) Content Excellence: creating, curating and distributing the richest, most relevant and most rewarding content; b) Activation Excellence: activating this content and this community through the most dynamic and engaging channels, including social media, conferences and podcasts; c) Connectivity Excellence: Persistently connecting back to Promax and its membership. Daily Brief is a journalistic organization housed within Promax designed to serve both Promax members as well as the TV industry at large. While Daily Brief is part of Promax, its main mission is to provide information, education, community and inspiration to anyone involved in the television industry and more specifically, entertainment marketing. The content found in Daily Brief is journalistic in nature and does not exist to provide publicity for Promax, Promax members or any entity, although occasionally articles that appear on Daily Brief may serve members’ or others’ promotional interests. Daily Brief adheres to journalistic standards. That means its primary goals are fairness, accuracy, integrity and truth. Daily Brief’s reporters, writers and editors are tasked with presenting all sides of a story, as well as quoting sources with precision. To that end, Daily Brief’s reporters, writers and editors may agree to share on-the-record quotes with interviewees and sources prior to publication. Quotes may be “cleaned up” prior to publication, with “ums” removed or extraneous words deleted, but all quotes must be presented as close to the original as possible, with the speaker’s intent and context fully preserved. While on-the-record quotes may be shared ahead of publication for approval, it is not Daily Brief’s policy to share entire stories with subjects prior to publication. This is standard journalistic practice so as to avoid giving control over the reporting, writing and presentation to the other entity, as well as to avoid having any conflict of interest. Incorrect facts — no matter how small — can and should be corrected as soon as possible. If a fact isn’t entirely wrong, but is under question or is subjective in nature, it may also be noted in a correction. Daily Brief’s small team checks its own facts. That said, Daily Brief’s reporters, writers and editors are not expected and are not obligated to make changes to subjective phrases, such as descriptions, for subjective reasons or objections. It is not Daily Brief’s objective to present any company or entity — whether Promax member or not — in a favorable or an unfavorable light. It is Daily Brief’s mission to cover the business of TV media marketing, with fairness, truth, accuracy and integrity. As a result, one entity’s positive phrasing may be another’s negative phrasing, with a constant aim on keeping the story fair, accurate and truthful. Stylistically, Daily Brief refers to the AP Stylebook. Submissions to Hot Spots are guided by an FAQ. Both Hot Spots and The Work selections are chosen by Daily Brief’s editorial team from submissions as well as their own searches. Selections are subject to Daily Brief’s editorial process. Top Stories Mistress Awarded 2016 PromaxBDA North America Agency of the Year By Justin W. Sanders   |   06.16.2016 Categories: Top Stories Every year, a handful of spots emerge from the media marketing maelstrom that go beyond simply hyping television to embed themselves in the collective consciousness. Sometimes, these spots are so potent, that one by itself can propel an agency beyond mere one-off honors at the PromaxBDA Promotion, Marketing and Design Awards , and send them rocketing all the way up the ladder, toward victory at the highest level. The VH1 Dating Naked promo “Love Is in the Air,” by your 2016 PromaxBDA North America Agency of the Year, Mistress , is one such spot: Up for awards in six different individual categories, including Promo Art Direction & Design and Out-of-House Promo, “Love Is in the Air” took Gold in four of them, accumulating enough points by itself to propel Mistress to the top honor. But the feisty, funny, :60 only cracks the surface of the agency’s varied vault of projects from the past year. From the irrepressible froth and frisk of “Love Is in the Air,” Mistress turned relentless and cinematic with its launch spot for the World Surf League’s 2015 world tour. The hard-hitting promo was part an overall “You Can’t Script This” campaign that brought surfing’s singular output of unexpected and seemingly impossible moments to new and old fans around the globe. For Netflix’s coke-fueled Narcos series, Mistress headed up the social side of the equation, with a series of eye-catching designs and real-time responses as sweeping as the drug trade itself. Content included #Cokenomics posts that brought compelling data from the narcotics industry to life through infographics and contemporary comparisons. And in response to Facebook’s launch of the “reaction” emoji feature, Mistress concocted an arsenal of show-specific offerings offering adorable depictions’ of Narcos motley crew of brutal criminals and hardboiled law enforcers. Creating impact on any platform, running the emotional gamut from heavy drama to lighthearted comedy, Mistress demonstrated over the last 12 months what an Agency of the Year should – that it is capable of virtually anything. Tags:   Save as PDF Up Next In Top Stories Top Stories Taylor Swift, Miley Cyrus Take Major Honors at 66th Annual Grammys Phoebe Bridgers, Billie Eilish, SZA also win big during “music’s biggest night.” Read More Top Stories ABC News Dedicates Time to Black History Month Kicks off month with rebroadcast of ‘X/onerated.’ Read More Top Stories Lobo Promotes Su Constantine to Executive Producer Constantine has been with New York and São Paulo-based studio for past eight years. Read More Top Stories Mistress Awarded 2016 PromaxBDA North America Agency of the Year UP NEXT bpg Wins 2016 PromaxBDA Global Excellence Agency of the Year Mistress Awarded 2016 PromaxBDA North America Agency of the Year UP NEXT: bpg Wins 2016 PromaxBDA Global Excellence Agency of the Year .container').hide(); return false;">