{"version":"1.0","type":"card","id":"32e3fff8-0764-4820-a75d-60761ee52758","url":"https://stacklist.com/card/32e3fff8-0764-4820-a75d-60761ee52758","title":"Wendy Salisko | Operator, Co-Founder","source_url":"https://www.movewithwade.com/about","note":"Wendy has spent two decades owning P&Ls, scaling brands through digital commerce transformation, and managing over $1B in business with the world's largest retailers and this page tells the full story. Her edge is knowing what matters: she's made the call on which SKUs stay, which bets get funded, and how to sequence a go-to-market when every function has a different priority. \n\nFor founders and capital partners who want to know who's actually in the room when WADE engages. After reading this, you'll understand why WADE's advice holds up when reality hits.\n","image":{"url":"https://ucarecdn.com/38ff9420-c208-4cf7-88bf-d74fc60279b1/","alt":"Wendy Salisko | Operator, Co-Founder","width":1200,"height":630},"stack":{"id":"52845795-ad7f-447e-b297-4fbd681837a4","title":"Who is WADE?","url":"https://stacklist.com/c/business/stack/52845795-ad7f-447e-b297-4fbd681837a4"},"created_at":"2026-05-12T20:54:28.848Z","updated_at":null,"aco":{"summary":"WADE is an advisory firm co-founded by Wendy Salisko and Deanna Andersen that bridges the gaps between brands, retailers, platforms, and investors through operator-level experience. The firm differentiates itself by providing real-world, execution-grounded counsel across P&L management, digital commerce transformation, and capital strategy built on decades of Fortune 500 and enterprise experience.","tags":["advisory","brand-strategy","retail","operators","capital-allocation","digital-commerce","go-to-market"],"key_entities":[{"name":"Wendy Salisko","type":"person","confidence":1},{"name":"Deanna Andersen","type":"person","confidence":1},{"name":"WADE","type":"organization","confidence":1},{"name":"Amazon","type":"organization","confidence":0.85},{"name":"Digital Commerce Transformation","type":"concept","confidence":0.9},{"name":"Operator-Advisory Model","type":"concept","confidence":0.85},{"name":"Big 4","type":"organization","confidence":0.75}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-opus-4-6","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-05-12T06:35:34.142Z"},"token_counts":{"approximate":1213,"cl100k":988},"content_hash":"sha256:98825c78a200f5a46af59533186b8f16c90c4efc842e92b25488ec253a326985","acp_version":"0.2","body_available":true,"body_tokens":1213,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/32e3fff8-0764-4820-a75d-60761ee52758.json","html":"https://stacklist.com/card/32e3fff8-0764-4820-a75d-60761ee52758","md":"/api/public/card/32e3fff8-0764-4820-a75d-60761ee52758.md","stack_json":"/api/public/stack/52845795-ad7f-447e-b297-4fbd681837a4.json"}}