{"version":"1.0","type":"card","id":"329183aa-df02-458e-9362-9c367ac604df","url":"https://stacklist.com/card/329183aa-df02-458e-9362-9c367ac604df","title":"Please Don't Buy Mixwell: Values-Led Beverage Launch","source_url":"https://themany.com/projects/please-dont-buy-mixwell","note":"Mixwell told the wrong crowd NOT to buy, and its Amazon store sold out anyway.","image":{"url":"https://ucarecdn.com/5783958c-ce6d-41fc-b002-d20ae6069e97/","alt":"Please Don't Buy Mixwell: Values-Led Beverage Launch","width":1920,"height":1080},"stack":{"id":"cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31","title":"Food and Beverage Brand Case Studies","url":"https://stacklist.com/c/business/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31"},"created_at":"2026-09-23T11:29:00.501Z","updated_at":null,"aco":{"summary":"Mixwell Beverages launched a \"Please Don't Buy\" campaign that deliberately discouraged certain community segments from purchasing their product to reinforce brand values during a contentious cultural moment. The campaign drove awareness and sales through organic social media, visual identity design, and boycott kits distributed to influencers and critics alike.","tags":["brand-campaign","social-marketing","boycott","values-driven","creative-strategy","cultural-commentary"],"key_entities":[{"name":"Mixwell Beverages","type":"organization","confidence":0.95},{"name":"Please Don't Buy Campaign","type":"concept","confidence":0.9},{"name":"Proud Boys","type":"concept","confidence":0.85},{"name":"All Lives Matter","type":"concept","confidence":0.85},{"name":"Amazon store","type":"technology","confidence":0.8},{"name":"First Amendment","type":"concept","confidence":0.75}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:38.084Z"},"token_counts":{"approximate":438,"cl100k":373},"content_hash":"sha256:3f336e82063637681a975c6cc39f01657dc5c91eb8170af61f875055642ed3b2","acp_version":"0.2","body_available":true,"body_tokens":438,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/329183aa-df02-458e-9362-9c367ac604df.json","html":"https://stacklist.com/card/329183aa-df02-458e-9362-9c367ac604df","md":"/api/public/card/329183aa-df02-458e-9362-9c367ac604df.md","stack_json":"/api/public/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31.json"}}