{"version":"1.0","type":"card","id":"30c76a71-f3fa-4c38-af52-3a5b22c5715d","url":"https://stacklist.com/card/30c76a71-f3fa-4c38-af52-3a5b22c5715d","title":"When Extra Butter Took Control of Their Advertising","source_url":"https://www.linkedin.com/posts/miguelmeep_when-extra-butter-realized-their-agency-managed-activity-7285679575534108672-2hBS?utm_source=share&utm_medium=member_desktop&rcm=ACoAACGCpfwBeS4Pe7lemu-K0NRYYQylRfIUvI0","note":"When Extra Butter realized their agency-managed ads were costly and lacked transparency, they turned to Otis AI to regain control of their digital advertising. With AI-powered optimizations and transparent reporting, they achieved remarkable results, including a 27x ROAS and significantly reduced management costs.","image":{"url":"https://ucarecdn.com/b842548c-73bc-42e0-9792-461823a65ac7/","alt":"When Extra Butter Took Control of Their Advertising","width":800,"height":418},"stack":{"id":"3c7b415a-f288-4766-bab4-d208c71d8710","title":"Otis AI Customer Case Studies","url":"https://stacklist.com/c/business/stack/3c7b415a-f288-4766-bab4-d208c71d8710"},"created_at":"2026-08-20T09:39:35.974Z","updated_at":null,"aco":{"summary":"Extra Butter transitioned from agency-managed ads to Otis AI's platform, achieving a 27x ROAS, $2.25M in ad-driven purchases, and 71% lower management costs. The case study highlights how AI-powered optimizations, transparent reporting, and creative refinements helped the streetwear brand regain control of its digital advertising.","tags":["digital-advertising","ai-optimization","ecommerce","roas","case-study","ad-management","cost-reduction"],"key_entities":[{"name":"Extra Butter","type":"organization","confidence":0.98},{"name":"Otis AI","type":"organization","confidence":0.98},{"name":"Miguel Guerrero","type":"person","confidence":0.95},{"name":"Amelia Tran","type":"person","confidence":0.85},{"name":"ROAS","type":"concept","confidence":0.92},{"name":"AI-powered ad optimization","type":"technology","confidence":0.9},{"name":"digital advertising","type":"concept","confidence":0.88}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-opus-4-6","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-08-20T09:39:44.315Z"},"token_counts":{"approximate":331,"cl100k":285},"content_hash":"sha256:f51f387c86f266d397c50d5e2c4b1ac3bb6050dfe39aeac2eb6a2bc405de3cc9","acp_version":"0.2","body_available":true,"body_tokens":331,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/30c76a71-f3fa-4c38-af52-3a5b22c5715d.json","html":"https://stacklist.com/card/30c76a71-f3fa-4c38-af52-3a5b22c5715d","md":"/api/public/card/30c76a71-f3fa-4c38-af52-3a5b22c5715d.md","stack_json":"/api/public/stack/3c7b415a-f288-4766-bab4-d208c71d8710.json"}}