---
title: "Visual Identity for a Fast-Casual Food Chain Limón"
url: https://stacklist.com/card/2eb6b023-b525-44a9-a790-49d91bdbc8c2
source_url: "https://thedsgnblog.com/Visual-Identity-for-a-Fast-Casual-Food-Chain-Limon-by-Heydays-and"
stack: https://stacklist.com/c/food/stack/ebfb5832-0613-40e1-9bb5-d16b3f44b0a5
summary: "Limón is a fast-casual food chain in Oslo, Norway, whose visual identity by Heydays and Goods draws inspiration from the oceans connecting Norwegian fish with South American flavors, influencing everything from a floating website to perforated metal interiors resembling fishing nets. The brand emphasizes sustainability through responsibly sourced packaging, including sugarcane pulp bowls, recycled PET lids, and fiber cutlery."
tags: "branding, visual-identity, fast-casual, packaging-design, sustainable-design, interior-design, food-chain"
key_entities: "Limón (organization), Heydays (organization), Goods (organization), Omhu Projects (organization), Einar Aslaksen (person), Oslo, Norway (location), The Design Blog (organization), sustainable packaging (concept)"
classification: "reference"
content_hash: "sha256:109054d0706d5818fbb99d01f1510be558649f7e4f5b1534687da1303da61ea4"
acp_version: "0.2"
token_counts_approximate: 690
visibility: public
agent_accessible: true
status: "final"
---

# Visual Identity for a Fast-Casual Food Chain Limón

"> ︎ TDB THE DESIGN BLOG Home               Archive               Creatives               Resources             About             Support             Shop   Submit Work BRANDING Visual Identity for a Fast-Casual Food Chain Limón by Heydays & Goods Limón is a fast-casual food chain in Oslo, Norway, serving fresh pokés, mouthwatering ceviches, and healthy bowls. Inspired by the oceans that connect Norwegian fish with exotic South American tastes, Heydays and Goods came up with a concept that inspired everything from Limón’s website that’s literally floating to perforated metal interior details that resembles fishing nets. All packaging is responsibly sourced and features bowls made from sugarcane pulp, lids from recycled PET bottles, and fiber cutlery instead of plastic. CREDITS Design: Heydays , Goods Interior Design:  Omhu Projects Interior Photography:  Einar Aslaksen Copyright @ Heydays ABOUT HEYDAYS Heydays is a design studio aiming to remodel how technology and its aesthetics blend into our lives. They seek to bring richness and balance into the digital lives to enhance, not distract, their senses. They create so that people can be more present, inspired, and engaged in life. Discover more All Articles BRANDING Brand Identity for Superorganism Biodiversity Venture Fund by Goodside ART Now You See Me Art Installation by Wade and Leta RECOMMENDED 8 Summer Reads for Creative Inspiration by The Design Blog The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ © The Design Blog 2025  All images copyright to their respective owners. Old Site Curated, Designed & Buillt by  ONNO