---
title: "Andrew Hoffman - HYTEN Consulting | LinkedIn"
url: https://stacklist.com/card/2e8fa5cc-62d9-45a6-8a80-f5371549a5ce
source_url: "https://www.linkedin.com/in/andrewhoffman"
stack: https://stacklist.com/stack/e0463f3f-bab9-45b3-b8fc-afe7976b7fcc
summary: "Andrew Hoffman is a Brooklyn-based community builder, social impact entrepreneur, and aspiring small business CEO who runs HYTEN Consulting and has joined pay.com.au as CEO of North America. His LinkedIn profile highlights 7K followers, 500+ connections, and involvement with organizations like Together for Safer Roads and SkyeCo."
tags: "linkedin-profile, entrepreneurship, social-impact, small-business, community-building, consulting, ceo"
key_entities: "Andrew Hoffman (person), HYTEN Consulting (organization), Together for Safer Roads (organization), pay.com.au (organization), PayRewards (organization), SkyeCo (organization), Brooklyn, New York, United States (location), LinkedIn (organization), EtA Central Forum 2026 (event)"
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content_hash: "sha256:eeb28c94a1732932871ff0ff566ed3d0505535a2f0853d925cc44f971f6ccb60"
acp_version: "0.2"
token_counts_approximate: 6660
visibility: public
agent_accessible: true
status: "final"
---

# Andrew Hoffman - HYTEN Consulting | LinkedIn

Sign in to view Andrew’s full profile Andrew can introduce you to 1 people at Together for Safer Roads Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Andrew Hoffman Sign in to view Andrew’s full profile Andrew can introduce you to 1 people at Together for Safer Roads Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Brooklyn, New York, United States Contact Info Sign in to view Andrew’s full profile Andrew can introduce you to 1 people at Together for Safer Roads Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . 7K followers 500+ connections See your mutual connections View mutual connections with Andrew Andrew can introduce you to 1 people at Together for Safer Roads Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Join to view profile Message Sign in to view Andrew’s full profile Andrew can introduce you to 1 people at Together for Safer Roads Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . HYTEN Consulting Report this profile About Community Builder, Social Impact Entrepreneur, Aspiring Small Business CEO, Search Fund… see more Welcome back Email or phone Password Show Forgot password? Sign in or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . New to LinkedIn? Join now Activity Follow Sign in to view Andrew’s full profile Andrew can introduce you to 1 people at Together for Safer Roads Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . The dates are locked. 21–22 October 2026. More to come. #EtACentral #EtAForum #SydneyEvents The dates are locked. 21–22 October 2026. More to come. #EtACentral #EtAForum #SydneyEvents Liked by Andrew Hoffman Excited to be talking tomorrow at SkyeCo on the power of saying yes for business success! Lisa Skye Yes!!! Excited to be talking tomorrow at SkyeCo on the power of saying yes for business success! Lisa Skye Yes!!! Shared by Andrew Hoffman Today, I'm joining pay.com.au as CEO, North America (trading as PayRewards). My career has been shaped by two things, small business and travel… Today, I'm joining pay.com.au as CEO, North America (trading as PayRewards). My career has been shaped by two things, small business and travel… Liked by Andrew Hoffman Join now to see all activity Experience & Education *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> HYTEN Consulting *]:mb-0 not-first-middot leading-[1.75]"> ********** * ******* ****** *********** ******** * ********** *]:mb-0 [&amp;>*]:text-md [&amp;>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ******** *** ***** ***** *]:mb-0 not-first-middot leading-[1.75]"> ******** * ********** ******** *]:mb-0 [&amp;>*]:text-md [&amp;>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ******** ****** ****** ******* *]:mb-0 not-first-middot leading-[1.75]"> ******* ********* ** ************ ** ********* *]:mb-0 [&amp;>*]:text-md [&amp;>*]:text-color-text-low-emphasis"> View Andrew’s full experience By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Sign in Welcome back Email or phone Password Show Forgot password? Sign in or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . New to LinkedIn? Join now Volunteer Experience *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Various Volunteering *]:mb-0 not-first-middot leading-[1.75]"> New York Cares *]:mb-0 [&amp;>*]:text-md [&amp;>*]:text-color-text-low-emphasis"> Dec 2015 - Present 10 years 7 months Assist with Red Hook Food Pantry & various other projects More activity by Andrew It was a glorious day, joining thousands of New Yorkers to celebrate the Jewish people and our right to self-determination in our indigenous… It was a glorious day, joining thousands of New Yorkers to celebrate the Jewish people and our right to self-determination in our indigenous… Liked by Andrew Hoffman Having a blast at the IBBA - International Business Brokers Association Conference in Minneapolis. Great catching up with old friends, making new… Having a blast at the IBBA - International Business Brokers Association Conference in Minneapolis. Great catching up with old friends, making new… Liked by Andrew Hoffman This article is worth the time to read! Great work Jason Hunt and the EBIT Community team! Sarah Andrews https://lnkd.in/gVte3gCZ This article is worth the time to read! Great work Jason Hunt and the EBIT Community team! Sarah Andrews https://lnkd.in/gVte3gCZ Liked by Andrew Hoffman We launched Resident on Nov 20th of last year. It was an exciting moment and we threw a big party to celebrate. In my last company, we did very few… We launched Resident on Nov 20th of last year. It was an exciting moment and we threw a big party to celebrate. In my last company, we did very few… Liked by Andrew Hoffman Today marks 4 years of Pioneer Capital Advisory LLC Thankful to everyone that’s been part of the journey 🫡 Today marks 4 years of Pioneer Capital Advisory LLC Thankful to everyone that’s been part of the journey 🫡 Liked by Andrew Hoffman View Andrew’s full profile See who you know in common Get introduced Contact Andrew directly Join to view full profile Other similar profiles Anderee Berengian Anderee Berengian 13K followers Los Angeles, CA View Profile Randy A. Randy A. 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Across these roles, I've built teams of 40–70 PMs while driving billion-dollar business growth.&lt;br&gt;&lt;br&gt;Today I selectively partner with founders to unlock product-market fit, durable growth, and AI advantage. Recent highlight: as interim CPO/Design lead at Sesame (direct-to-patient health marketplace), I drove a complete redesign, launched their mobile app in under 9 months, helped secure a successful Costco partnership, and shifted 60% of revenue to subscriptions—all with a lean six-person team.&lt;br&gt;&lt;br&gt;I also co-created Reforge's AI Strategy program (with Brian Balfour) and created their Product Leadership program. My frameworks on goal setting, product competency development, strategy, and AI are used by thousands of product leaders globally.&lt;br&gt;&lt;br&gt;Active angel investor focused on consumer, marketplace, and applied-AI opportunities. 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Harrison Scout Ventures 13K followers Austin, TX View Profile Deepak Goel Deepak Goel ProductStudio 33K followers San Francisco Bay Area View Profile Show more profiles Show fewer profiles Explore more posts Entertainment to Affect Change 1K followers In a new inaugural episode of the "Built for Good" podcast, host Kian Alavi sits down with Nick Hudson, Executive Director of Entertainment to Affect Change (E2AC). Nick shares the journey of E2AC’s rapid growth, from a handful of fiscally sponsored projects to over 150, and discusses early challenges, lessons learned, and the unique value of specialized fiscal sponsorship. The conversation highlights the changing landscape of content consumption, the essential role of #philanthropy in #funding #documentaries and campaigns, and how E2AC connects creatives, causes, and funders to maximize impact. Nick provides a behind-the-scenes look at successful projects like the documentary "Deliver Us" and the revitalization of the historic "The Malverne Cinema", which now serves as an inclusive, community-driven space. Listeners will learn about the power of fiscal sponsorship to accelerate mission-driven work, the importance of making fundraising infrastructure accessible, and how #allyship and innovation can create sustainable models for #community engagement and #storytelling. Funders, #filmmakers, and #nonprofit leaders alike will find inspiration and practical insights in this episode via Mazlo: https://lnkd.in/eSmq-Q7G #nonprofits #entertainment #change #changemakers #impact #socialimpact #filmmakers #filmmaking #nyc #newyorkcity 7 Black Unicorn PR 3K followers BUPR HOT TAKE!🔥 Early startup PR education might be one of the highest-ROI investments a founder can make 🙂‍↕️ Startups are built on speed. PR isn’t. One of the biggest mistakes we see founders make is treating PR like product or performance marketing; something you can ship quickly, iterate later, and fix if it doesn’t land. In reality, PR runs on moments, not iterations. If you miss them, they don’t come back. In our latest blogpost, we unpack: 🔥 Why “move fast and break things” is a risky mindset for PR 🔥 Why PR behaves more like fundraising than marketing 🔥 How copying PR playbooks from the wrong stage quietly burns credibility 🔥 And why even one hour of early PR education can prevent costly mistakes later PR isn’t a dark art. It’s actually an educated one, and knowing when not to do PR is often the smartest move of all *mic drop* Check it ouuuttt: https://bit.ly/4byHkD0 9 2 Comments Ventureship 1 follower Is DEI changing the game for founders and investors, or just changing the rules? In 2025, we’re seeing new data—like women holding 18%+ of leadership roles at top VC firms and over 100 women-led funds raising $5.3B last year. Laws like CA’s SB54 have made transparency around founder diversity the new normal for VCs, and 75% of investors now say they’re searching for underrepresented founders. But the picture is still complicated. Legal battles and new state laws are raising the stakes for DEI programs. Founders outside major hubs still run into closed doors, and even the shift toward “proof over pedigree” comes with new challenges—think blind screening tools and AI, but also new forms of bias. More than ever, the real stories matter. What’s actually moving the needle? What’s just lip service, and what’s working well that others should try? We want honest voices—whether you’re a founder, investor, or part of the startup community. What have you learned about making DEI real in 2025? Reply or DM with your story. Let’s make this part of the founder-inclusion movement, not just the next buzzword. References if you want a deep dive: https://lnkd.in/gmwqKnGX https://lnkd.in/eVTPahFc https://lnkd.in/gdsuge9w https://lnkd.in/eK73yEMU In The Ecosystem With Mike 88 followers 💡 You don't need to accept every investor offer—investors become your partners. Focus on alignment around vision, governance, term structure, and ongoing support instead of taking capital at any cost. Hear VC Anastasia Nicole give wise counsel on how founders should stand their ground. Created and Hosted by Michael Cortez #DigitalMarketing #Innovation #Podcasting #StartUps #Management #Strategy 11 2 Comments AI Tech Supports 9K followers 🏈 The 33rd Team Secures Eight-Figure Series B to Expand Football Technology Platform NYC-based The 33rd Team, a football technology company, has closed an eight-figure Series B funding round. Investors include Liberty Media, FORTA Advisors, Autumn Road, Dan Senor, Nick Gross, Gary Vaynerchuk, and others. Founded by CEO Mike Tannenbaum , The 33rd Team combines data engineering, AI-driven models, and proprietary on-field analytics to deliver actionable football intelligence. Its platform and advisory services empower professional and collegiate teams with the tools, data, and insights needed to thrive in a technology-driven sports landscape. 🚀 What the funding enables Expand operations Accelerate product development and innovation Broaden support for teams across professional and collegiate football 📌 Big takeaway By blending AI, analytics, and expert advisory, The 33rd Team is transforming how football organizations analyze performance, make decisions, and gain a competitive edge. Mark Romagnoli Chief Operating Officer Harrison Philipps Senior Vice President, Commercial Operations #SportsTech #AIinSports #FootballAnalytics #SeriesBFunding #DataDrivenSports #StartupFunding #The33rdTeam 220 27 Comments Brett House 4K followers At POSSIBLE 2026, Brett House sat down with Nathan Thomas, Principal &amp; Founder of Thomas Media Consulting for one of the sharper conversations we recorded on Day 1: Transparency Theater in Programmatic: SPO, Hidden Fees &amp; the AdTech Black Box. https://lnkd.in/eXV4e6Eg Recorded live in Miami, this is a direct conversation about one of adtech’s most persistent myths: transparency. After years of promises around log-level data, SPO, and cleaner supply paths, most brands still do not have a clear view into where their programmatic dollars actually go. Nathan breaks down why the system remains opaque by design, what SPO was supposed to solve, and why it never really fixed the underlying problem. They also get into where the next layer of opacity is showing up, why first-party data does not automatically give brands control over outcomes, and why gaming may be one of the next great places to capture real consumer attention even as brands continue to underinvest in it. Watch now. #Possible2026 #SignalAndNoise #Programmatic #AdTech #SPO #Transparency #MediaBuying 7 2 Comments Azim Nagree Herringbone Digital • 2K followers Post #1 of 24 – What M&amp;A Really Means for Agency Owners Most agency owners hear “M&amp;A” and think: 👉 Complicated Wall Street stuff 👉 Billion-dollar deals splashed in the headlines 👉 Not relevant to a 20-person shop in Austin or Denver Here’s the reality: M&amp;A simply means a transfer of ownership. That could be one founder buying out another, a strategic buyer rolling you into their platform, or a private equity firm backing your next stage of growth. For agency owners, M&amp;A is about creating options: 💠 Cashing out after years of hard work. 💠 Bringing in a financial partner to scale faster than you could alone. 💠 Merging with another firm to expand capabilities and win bigger clients. In other words, M&amp;A isn’t just for the big guys. The middle market — agencies doing $2M–$20M in revenue — is where most of the action happens. The key is knowing that you don’t have to wait until you’re ready to sell to learn about M&amp;A. In fact, the earlier you understand the mechanics, the stronger your position when that buyer email inevitably lands in your inbox. 👉 Have you thought about what M&amp;A could mean for your agency — even if you’re not ready to sell (or buy) yet? Follow me if you'd like to get updates when I continue to post on this topic or feel free to comment below. #mergers #acquisitions #agencyowners #agencygrowth 6 J.J. Colao Haymaker Group • 3K followers For me, media reporting panels are almost a guilty pleasure. I freaking love hearing reporters dish about their industry. For November’s panel at Media Summit | NYC, we had three fantastic media reporters on stage: SEMAFOR’s Maxwell Tani, Status’ Oliver Darcy, and CNN ’s Hadas Gold. A few of my favorite takeaways: - As media has fragmented, so has media reporting. Half a day might now be spent figuring out, “Who the hell is this podcaster who just interviewed the President?” - There is a whole class of pretty powerful “news influencers” with fewer than a million followers who are barely covered. - Undisputed facts are often treated as divisive and verboten by traditional news organizations. - Good media reporters are basically desensitized to the threat of defamation lawsuits. Bring it on. 12 1 Comment Agnitio 434 followers Thrilled to kick off the Advertising Economic Forum in #NYC this week. Honored to be among an incredible group of founders presenting at the Day 1 AI / AdTech pitch event at Horizon Media, alongside a distinguished panel of investors shaping the future of our industry. At Agnitio, we’re excited to share what we believe is repeatable magic: agent-driven orchestration that transforms months of manual media operations into outcomes delivered in moments. Now available for data platforms, media companies, and agencies ready to move from experimentation to production with AI. Looking forward to the conversations ahead. #AdEF2026 #AgenticAI #AdTech #AI 4 MIP Markets - MIPCOM, MIPJUNIOR, MIP CANCUN &amp; MIP LONDON 18K followers Building successful kids franchises today requires more than great storytelling, it demands a deep understanding of audiences, platforms and global brand strategy. Andrew Yeatman, CEO of Miraculous Corp, discusses how strong IP, strategic partnerships and cross-platform thinking are shaping the future of children’s entertainment. ▶️ Watch the full video to hear his insights. #MIPCOM 24 DealQuest 447 followers Most entrepreneurs think M&amp;A and capital raising are the only "real" deals. They're missing 90% of the opportunities. In this DealQuest solo episode, I break down the full spectrum of deal types that can solve virtually any business challenge: * Strategic partnerships and alliances * Technology licensing and transfer deals * Operational and supply chain partnerships * Asset deals and real estate transactions * Financial restructuring options * Emerging digital economy deals The truth? There's a deal for virtually every business problem. You just need to know what's possible. Perfect for: Business leaders, entrepreneurs, and anyone looking to grow through strategic partnerships rather than traditional funding. Listen to full episode: https://lnkd.in/en_9A5_K __________________________________________________________ DealQuest: Strategic Dealmaking, Building Relationships Kupfer., PLLC: Strategists, Negotiators, Dealmakers 🔍 Speaking at entrepreneurial events about deal-driven growth strategies 📧 Reach out: CKUPFER@KUPFERLAW.COM 3 AlleyWatch 2K followers The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 5/5/2026 featuring funding details for Bathhouse, MOTHER.Tech, and much more. SS&amp;C Intralinks 109K followers New on The Dealist: Inside the Deal with Centerstone Capital. Arash Farin and Jay Liebowitz unpack the real work of M&amp;A advisors—balancing risk, guiding founders, and getting deals across the finish line. Tune into our podcast to hear about: Smart earnout structuring Diligence across finance and operations Why deals are slowing—and how to keep them moving Where AI fits in (and where human trust still matters) Listen now on Apple, Spotify, or YouTube: https://lnkd.in/e3rBgFDu 15 2 Comments Merge 5K followers Agency M&amp;A isn’t just busy… it’s accelerating. 🏃‍♀️💨 We’re seeing buyers move faster, compete harder, and pay premiums for agencies that are clear on what they do and who they serve. Why? Because growth is harder to achieve organically. 💼 Strategic acquirers are buying capability. 📈 PE-backed platforms are buying revenue. 🚀 Entrepreneurs are buying opportunity. This market belongs to founders who are ready to move. 🔥 8 Jeff Pelliccio Allied Insight • 11K followers 🎋 Weekly Bites are here: Index holds at 92 while ASGroup Fall Meeting convenes tomorrow, and the peer benchmarking is about to get brutal. Only 38% of firms are capturing new assignments while 62% watch from the sidelines. What's separating winners from watchers: → Conversation density playbook extends post life to three weeks as firms layer comment clusters with pipeline velocity dashboards and see 12% engagement-to-opportunity improvements → Allied Insight's real-time dashboards with velocity storytelling deliver 1.3X close improvement as orchestrated teams dominate BD speed → Newbury Partners' Kanban/Bullhorn/P.L.U.S. workflows crush manual processes with 25% faster cycles through modular automation Reality check: The strongest momentum since Q1 2023 masks a harsh execution gap. Sub-10-day cycles becoming baseline while transparency equals renewal requirement as shared dashboards prove placement speed. The warning: Firms arriving at ASGroup without velocity data face immediate credibility loss. Peer pressure becomes market pressure by December as public accountability drives private panic. 👇 Get the Weekly Bites Executive Analysis in under 5 minutes (link in comments) Don't have 5? Subscribe to the newsletter and get the brief: https://vist.ly/4dpu4 Insights from: American Staffing Association, Allied Insight, Newbury Partners, and more. —— ♻️ Repost and share with your peers Be sure to follow 🐼Allied Insight for future #WeeklyBites updates #AlliedInsight #StaffingInsights #GrowthFocused #BrandStrategy #FromTheGrove 3 1 Comment Bill Sheridan, CAE, CPT Maryland Association of CPAs • 4K followers The Pennsylvania House Finance Committee is considering H.B. 1678, new legislation that would tax revenue derived from digital advertising platforms. The bill, known as the Digital Ads Tax, was introduced by state Reps. Elizabeth Fiedler, D-Phila., Aerion Abney, D-Allegheny, and John Inglis, D-Allegheny. https://lnkd.in/gibf53sT New York Angels 14K followers New York Angels receives 1,000+ applications from founders every year. New York Angels Member Dan Zitting shares what he looks for in founders. "Green flags go up for me when founders speak to what they've actually accomplished and I can "feel" their domain expertise in the space. Red flags for me are overselling the far future (especially around TAM, market penetration, etc.) and when I detect they are not listening authentically." 23 1 Comment Agency Outsight Coaching 348 followers Agency M&amp;A isn’t just for the holding companies anymore. In this week’s episode, I’m joined by Peter Lang, who doubled his agency’s revenue with a seven-day deal—and then stacked acquisitions through COVID by focusing on people, clients, and contracts over spreadsheets. We dig into: • How to underwrite an agency beyond the P&amp;L • Why culture kills more deals than price • AI’s real impact on staffing (and why entry-level is changing first) • Building sales capacity that outlives the founder • Life after the sale: identity, earnouts, control If you’ve wondered whether to buy growth instead of grinding for it, this one’s for you. Listen now: Episode 130 — Agency M&amp;A Playbook: Buy Growth, Not Just Leads — with Peter Lang: https://lnkd.in/gMfhqVqh 8 Donita Prakash Brand Transitions • 2K followers “During the deal, investments in clear storytelling negotiate the uncertainty that comes with M&amp;A.” Couldn’t agree more. And, I would argue, excellence in execution of the brand rollout “seals the deal”. Brand promises are destroyed, if actions are disconnected. And CROs, CFOs and COOs want to ensure that change doesn’t disrupt but enhances revenue. A good brand integrator ensures the magic comes to life. Congratulations Vincent Roffers ! Great coverage for a great agency! 7 Rocket Equities 20K followers Founders shape M&amp;A outcomes more than market cycles ever will. After working across hundreds of conversations, patterns start to appear. Different founder types create different deal dynamics, Different valuations, And different levels of buyer confidence. Some build systems. Some build brands. Some build relationships. Some build chaos. All of it shows up the moment a deal begins. Here are a few founder profiles that consistently influence outcomes 👇 Each path creates its own version of value. Each profile attracts different types of buyers. Each approach shapes how a deal feels from the inside. M&amp;A is rarely about perfection. It is about how well the founder’s strengths align with what the buyer values. If you know which founder type you are, You know exactly where to lean in And where to prepare before the next conversation begins. 9 Show more posts Show fewer posts Explore top content on LinkedIn Find curated posts and insights for relevant topics all in one place. View top content Add new skills with these courses 15m Master Your Content and Communication: Nano Tips with Jon Youshaei 27m Mastering Ideas and Script Writing for Short-Form Content 46m The Ultimate Guide to B2B Digital Marketing See all courses
