--- title: "David Greenfeld" url: https://stacklist.com/card/2e270eeb-bef0-4c0b-9fe7-0ac512e1957b source_url: "https://www.linkedin.com/in/dgreenfeld" stack: https://stacklist.com/c/wellness/stack/3034bacd-47d6-4dc2-8eae-a4056b71cc27 summary: "David Greenfeld is a founder and VC-backed operator based in Los Angeles who built Dream Pops, a plant-based, gluten-free frozen treat brand, while prioritizing the business above all else for six years. His LinkedIn profile showcases his journey scaling the CPG brand through retail partnerships, content creation, and pivoting to new product formats like bites." tags: "linkedin-profile, cpg-founder, dream-pops, entrepreneurship, brand-building, vc-backed" key_entities: "David Greenfeld (person), Dream Pops (organization), University of California, Berkeley, Haas School of Business (organization), Los Angeles Metropolitan Area (location), Montreal (location), Dima Moraru (person), plant-based (concept), gluten-free (concept)" classification: "reference" content_hash: "sha256:1cac2c69e2d7a928194bb9dc104e3fcb9ef5b3e81f1dd9e09bbd1e6cff8cc2ec" acp_version: "0.2" token_counts_approximate: 2509 visibility: public agent_accessible: true status: "final" --- # David Greenfeld Sign in to view David’s full profile David can introduce you to 5 people at Dream Pops Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . David Greenfeld Sign in to view David’s full profile David can introduce you to 5 people at Dream Pops Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Los Angeles Metropolitan Area Contact Info Sign in to view David’s full profile David can introduce you to 5 people at Dream Pops Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . 49K followers 500+ connections See your mutual connections View mutual connections with David David can introduce you to 5 people at Dream Pops Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Join to view profile Message Sign in to view David’s full profile David can introduce you to 5 people at Dream Pops Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Dream Pops University of California, Berkeley, Haas School of Business Report this profile About Building 🏗️ Founder || VC-Backed Operator || Brand Builder || Investor || Advisor see more Welcome back Email or phone Password Show Forgot password? Sign in or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . New to LinkedIn? Join now Activity 49K followers Posts Comments Reactions No more previous content David Greenfeld reposted this Report this post David Greenfeld reposted this Dima Moraru Dima Moraru 2y David Greenfeld reposted this I love ice-cream in the winter. Never have to worry it’ll melt… but, I really do. One of my favs now is Dream Pops ! I just bought them from Provigo in Montreal. LinkedIn is a great platform and it is even greater to see that emerging CPG brands support each other. And, as there will be lots of market/store visits this year for me in US and Canada, I will do my best to buy/support and showcase the various young CPG products on LinkedIn and share with my friends as well! Let’s continue to support each other! Today, I am truly enjoying my Dream Pops! #plantbased #glutenfree #lowsugar #veganfriendly #goodenergy #guuuud David Greenfeld public_profile__posts 134 8 Comments Copy LinkedIn Facebook X David Greenfeld David Greenfeld 2y Report this post David Greenfeld shared this It’s been a little while since I’ve been active & posted anything on LinkedIn. I went back and forth on whether I should share this, but figured it might resonate with a lot of folks out there who are struggling, hustling, grinding — doing everything in their power to achieve “success”, finish the year strong, and set themselves up for a great 2024. For the last 6 years, I had a simple way of calibrating my life. Dream Pops was #1 — above health, family, friends, fitness — it was the only thing that mattered. I flew across the country and attended every trade show I could. Pitched buyers. Manufactured product out of a tiny commercial kitchen. Scaled into a commercial facility. Got into retailers. Generated as much content for the business as possible daily. Started a podcast. Locked in brand collaborations. Built an amazing team. Pivoted to bites. Rarely said “no”. Meeting after meeting after meeting. ++ Put every piece of my being into breaking through and building a successful CPG company. However, this year stopped me in my tracks. On the morning of September 12, a week before Expo East, I woke up with throbbing pain. I figured I could shake it off since I had 4 consecutive shows the next two months and thought, it couldn’t be “that serious”. I’d ignore the pain and handle it when I got back. After all, I couldn’t miss Expo East, CHFA, our Mondelez CoLab graduation, NFRA and a factory visit.. Before leaving, I scheduled a quick checkup and an ultrasound and didn’t think much of it. This led to a late night phone call with my doctor who told me that I needed to get on an operating table asap. I got the surgery done, and afterwards the pathology report found that I had Stage 1b testicular cancer. Little did I know that every day I waited to have the surgery, there was an increased risk of the cancer spreading to my lymph-nodes and other organs. Fast forward to today - I am going to be okay, the cancer didn’t spread and I’m on routine surveillance and undergoing treatment. However through all of this, I realized that putting your health second, and having tunnel vision can come with an extremely high price tag. Starting a cpg brand is a brutally challenging business. It’s by far the hardest thing I’ve ever done and requires the perfect combination of luck, timing, product, brand, team and timing. ;) But please don’t sacrifice your health in exchange for a hopeful exit or the illusion of “success”. Great things take time. You can’t sprint marathons. There’s no question that we’ve all been berated by unrealistic headlines and anomalies in F&B the last decade. The paradigm has shifted as have investor expectations. Take your time. Build a business with solid fundamentals. Make $. Go slow. :) Wishing you all a happy and healthy holidays. Please don’t forget to take care of yourself. Health is always #1. public_profile__posts 3,614 1,002 Comments Copy LinkedIn Facebook X David Greenfeld reposted this Report this post David Greenfeld reposted this Matt Matros Matt Matros 2y David Greenfeld reposted this "The only moat is the brand." - Ed Elson said recently on the Scott Galloway podcast. He was comparing Birkenstock, which recently IPOd.... To Allbirds, which IPOd in Nov 2021 and is down a whopping 95% since! Let's reflect for a second - THE BRAND IS THE MOAT! Let's actually quantify Birkenstock's brand value. Revenue (2022) Allbirds $259.6m Birkenstock $937m Gross Profit Allbirds 42.5% Birkenstock $65.8% Net income (2022) Allbirds ($107.2 million) Birkenstock $31 million Free cash flow (2022) Allbirds (-$86.5 million) Birkenstock $235 million Year Founded Allbirds 2016 Birkenstock 1774 Market Cap (yesterday) Allbirds $139m Birkenstock $7.3b So - the 'overnight success' that is Birkenstock took about 249 years. The lesson - brand building takes: - time - care - craft - focus It does not take: - Mailers - Meta ads - Google ads - Paid Influencers #allbirds #birkenstock #dtc #ecom #founder #entrepreneurship #brand #powerofbrand 90 40 Comments Copy LinkedIn Facebook X David Greenfeld reposted this Report this post David Greenfeld reposted this Dominik Mielnicki Dominik Mielnicki 2y David Greenfeld reposted this Out here at National Frozen and Refrigerated Foods Association, Inc. 🍦🚀 Amazing week with the team 👏 David Greenfeld , Filipp Asmolov public_profile__posts 127 5 Comments Copy LinkedIn Facebook X David Greenfeld David Greenfeld 2y Report this post David Greenfeld shared this Huge thank you to Dominik Mielnicki for holding it down in TX at Central Market 🍦🍦 #centralmarket #texas #grocery #retail #tradeshow Dominik Mielnicki Dominik Mielnicki 2y David Greenfeld shared this Central Market Thank you for having us at the showcase!! Stop by Booth 1044 for some Dream Pops ! 🍬 🍦 🍫 public_profile__posts 50 2 Comments Copy LinkedIn Facebook X David Greenfeld David Greenfeld 3y Report this post David Greenfeld shared this Huge thank you to Dominik Mielnicki & Filipp Asmolov for holding down the fort with Dream Pops at UNFI LV this week! 🍦🛒🎪 Grateful for our amazing team, they’ve been back to back the past few weeks 🙏🏽 #unfi #tradeshow #cpg #unfishow #grocery #retail #startups public_profile__posts 86 11 Comments Copy LinkedIn Facebook X David Greenfeld David Greenfeld 3y Report this post David Greenfeld shared this CPG Industry, Your Invited!! 🕺🪩💃 Dream Pops & Wet Hydration are teaming up to Host a Happy Hour event at the Mandalay Bay Suite Sept 27th @ 5pm-8pm. We have an incredible DJ lined up for the night, and there will be plenty of refreshments. Please send us a PM if you’d like to join or donate product! UNFI Show Afterparty! #unfi #tradeshow #cpg #business #startups #lasvegas #grocery public_profile__posts 45 9 Comments Copy LinkedIn Facebook X David Greenfeld David Greenfeld 3y Report this post David Greenfeld shared this Excited for Dream Pops to be exhibiting at the UNFI Show in LV 9/27 & 9/28! 🛒📍🎪 Please stop by booth #393 for some 🍦 & 🍬! Dominik Mielnicki 👏🏽 #unfi #tradeshows #unfishow #lasvegas #cpg #startups #grocery #retail public_profile__posts 61 10 Comments Copy LinkedIn Facebook X David Greenfeld reposted this Report this post David Greenfeld reposted this Dominik Mielnicki Dominik Mielnicki 3y David Greenfeld reposted this Toronto!!!🎪📍 Super excited for Dream Pops to be exhibiting at Canadian Health Food Association ! 🛒🍦🍬 Please stop by Booth #933 for some bites, & crunch and to catch up 👋🏼 😁 public_profile__posts 149 12 Comments Copy LinkedIn Facebook X No more next content Slide to item 1 Slide to item 2 Slide to item 3 Slide to item 4 Slide to item 5 Slide to item 6 Slide to item 7 Slide to item 8 Slide to item 9 David Greenfeld commented on a post 2d 🚀🚀 David Greenfeld commented on a post 2w Congrats Max, amazing run No more previous content