{"version":"1.0","type":"card","id":"2cb79e68-71d4-4b30-a07a-0320159fe95a","url":"https://stacklist.com/card/2cb79e68-71d4-4b30-a07a-0320159fe95a","title":"Flipkart's SASA LELE Sale Campaign in Kodinhi","source_url":"https://www.instagram.com/reel/DX8gGBYMMRQ/?igsh=d25lbnltc2E0czgx","note":"The second edition of Flipkart's SASA LELE sale arrives with a campaign that turns Kodinhi, a Kerala village known for its high twin birth rates, into a living metaphor for double deals. The ad film creatively showcases the village's unique shopping habits and the concept of 'sale pe sale' through engaging visuals and a diverse cast.","image":{"url":"https://ucarecdn.com/39c76ebf-8c04-41b6-8ff1-e6d93a1252fc/","alt":"Flipkart's SASA LELE Sale Campaign in Kodinhi","width":360,"height":640},"stack":{"id":"ea8cecc0-6f77-41b1-ab16-2ad6ce967d84","title":"World cultures","url":"https://stacklist.com/stack/ea8cecc0-6f77-41b1-ab16-2ad6ce967d84"},"created_at":"2026-08-24T22:02:04.953Z","updated_at":null,"aco":{"summary":"Flipkart's SASA LELE sale campaign creatively uses Kodinhi, a Kerala village famous for its high twin birth rate, as a metaphor for double deals, featuring over 20 residents to visually reinforce the doubling concept. The campaign positions local shopping activity as a real-time influence on which products receive double discounts.","tags":["flipkart","advertising-campaign","kodinhi-village","creative-marketing","social-media","twins-concept","sasa-lele-sale"],"key_entities":[{"name":"Flipkart","type":"organization","confidence":0.99},{"name":"22feet","type":"organization","confidence":0.99},{"name":"SUPRVLLN","type":"organization","confidence":0.95},{"name":"chalees.chor","type":"person","confidence":0.85},{"name":"Kodinhi","type":"location","confidence":0.99},{"name":"Kerala","type":"location","confidence":0.99},{"name":"SASA LELE sale","type":"event","confidence":0.98},{"name":"twin-birth-rate","type":"concept","confidence":0.97}],"classification":"snippet","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-08-24T22:02:10.759Z"},"token_counts":{"approximate":445,"cl100k":440},"content_hash":"sha256:1e3b8bb8ebfcf4ec861f40afcb7aa5455595e7801cb9eb7d7778c4aded766046","acp_version":"0.2","body_available":true,"body_tokens":445,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/2cb79e68-71d4-4b30-a07a-0320159fe95a.json","html":"https://stacklist.com/card/2cb79e68-71d4-4b30-a07a-0320159fe95a","md":"/api/public/card/2cb79e68-71d4-4b30-a07a-0320159fe95a.md","stack_json":"/api/public/stack/ea8cecc0-6f77-41b1-ab16-2ad6ce967d84.json"}}