{"version":"1.0","type":"card","id":"2c348e42-94af-48f4-9204-359c91c232c9","url":"https://stacklist.com/card/2c348e42-94af-48f4-9204-359c91c232c9","title":"ReFiBuy Raises $13.6M Seed Round for AI Shopping Agents","source_url":"https://hypepotamus.com/startup-news/refibuy-seed-round-agentic-commerce-optimization/","note":"AI shopping agents are changing how products get discovered online. ReFiBuy just raised $13.6M to help brands adapt — and coined the term Agentic Commerce Optimization (ACO) to define the new playbook.","image":{"url":"https://ucarecdn.com/ccc1569d-204a-485b-bd20-3c72a16a5bb1/","alt":"ReFiBuy Raises $13.6M Seed Round for AI Shopping Agents","width":1500,"height":1055},"stack":{"id":"7a08816e-bcdf-4d4b-a0bd-5d79ce6bcb6d","title":"Southeast Startup Funding & Investor News","url":"https://stacklist.com/c/business/stack/7a08816e-bcdf-4d4b-a0bd-5d79ce6bcb6d"},"created_at":"2026-07-07T12:42:36.786Z","updated_at":null,"aco":{"summary":"ReFiBuy, a Raleigh-based startup founded by former ChannelAdvisor CEO Scot Wingo, raised an oversubscribed $13.6M seed round led by NewRoad Capital Partners to help brands optimize product data for AI shopping agents. The funding will scale ReFiBuy's Commerce Intelligence Engine targeting the emerging agentic commerce market, estimated to reach $300–$500 billion in U.S. online retail by 2030.","tags":["agentic-commerce","seed-funding","ecommerce","ai-shopping-agents","retail-tech","startup","product-data"],"key_entities":[{"name":"ReFiBuy","type":"organization","confidence":0.99},{"name":"Scot Wingo","type":"person","confidence":0.98},{"name":"NewRoad Capital Partners","type":"organization","confidence":0.95},{"name":"Ridge Ventures","type":"organization","confidence":0.92},{"name":"Silicon Road Ventures","type":"organization","confidence":0.92},{"name":"ChannelAdvisor","type":"organization","confidence":0.9},{"name":"Agentic Commerce Optimization","type":"concept","confidence":0.97},{"name":"Commerce Intelligence Engine","type":"technology","confidence":0.9},{"name":"Sid Mookerji","type":"person","confidence":0.88},{"name":"Raleigh","type":"location","confidence":0.9},{"name":"Incubate Fund","type":"organization","confidence":0.85},{"name":"VELA Partners","type":"organization","confidence":0.85},{"name":"G20 Ventures","type":"organization","confidence":0.85},{"name":"Commerce Ventures","type":"organization","confidence":0.85},{"name":"Knoll Ventures","type":"organization","confidence":0.85},{"name":"Maija Ehlinger","type":"person","confidence":0.8},{"name":"Bain","type":"organization","confidence":0.75}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-opus-4-6","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-07-07T12:42:50.845Z"},"token_counts":{"approximate":1230,"cl100k":1087},"content_hash":"sha256:22e1dd2d7eef8b937623f123e87ad2412d8bf35e46f8f2a45945e9e640e37700","acp_version":"0.2","body_available":true,"body_tokens":1230,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/2c348e42-94af-48f4-9204-359c91c232c9.json","html":"https://stacklist.com/card/2c348e42-94af-48f4-9204-359c91c232c9","md":"/api/public/card/2c348e42-94af-48f4-9204-359c91c232c9.md","stack_json":"/api/public/stack/7a08816e-bcdf-4d4b-a0bd-5d79ce6bcb6d.json"}}