---
title: "The Sales Playbook for Founders"
url: https://stacklist.com/card/26df3131-7fd8-4c13-a418-85fd1714c311
source_url: "https://www.ycombinator.com/library/Mo-the-sales-playbook-for-founders"
stack: https://stacklist.com/c/business/stack/96fc5a70-3dd3-4caf-a451-6d63c41eecb5
summary: "The Sales Playbook for Founders is a YC Startup Library resource where Tom Blomfield shares his approach to running a tight sales process that generates real, recurring revenue. Drawing from his experience founding Monzo and GoCardless, the playbook offers practical sales guidance tailored specifically for startup founders."
tags: "sales, founders, startup, playbook, recurring-revenue, y-combinator, sales-process"
key_entities: "Tom Blomfield (person), Y Combinator (organization), Monzo (organization), GoCardless (organization), Sales Playbook (concept), Recurring Revenue (concept), YC Startup Library (organization)"
classification: "framework"
content_hash: "sha256:db4462efe07c7b69549137910726197e0ba66a83478e219030954d27a75069d3"
acp_version: "0.2"
token_counts_approximate: 83
visibility: public
agent_accessible: true
status: "final"
---

# The Sales Playbook for Founders

The Sales Playbook for Founders  : YC Startup Library | Y Combinator — Startup School: Drawing from his experience founding Monzo and GoCardless, YC's Tom Blomfield shares his playbook for running a tight sales process that lands real, recurring revenue. — https://www.ycombinator.com/library/Mo-the-sales-playbook-for-founders