---
title: "The Vertical SaaS Playbook with Brendon Beebe"
url: https://stacklist.com/card/2442d303-b6ec-403b-87c8-2bc7b26cca27
source_url: "https://www.codestory.co/episodes/s3-bonus-the-vertical-saas-playbook-scaling-and-exiting-a-niche-b2b-software-engine-with-brendon-beebe/"
stack: https://stacklist.com/c/podcast/stack/5ec9d90b-f9c8-4e6d-98a1-c24a59b0416e
summary: "Code Story podcast features Brendon Beebe discussing the vertical SaaS playbook, covering how foreUp pivoted from social media for golf courses to tee sheet booking software and scaled to a successful exit. The episode explores Beebe's journey from teenage programmer to technical entrepreneur building niche B2B software in the golf industry."
tags: "vertical-saas, startup, podcast, b2b-software, golf-technology, entrepreneurship, technical-founders"
key_entities: "Brendon Beebe (person), Noah Labhart (person), foreUp (organization), Code Story (organization), Vertical SaaS (concept), Transistor.fm (technology), Squadcast (technology), B2B Software (concept)"
classification: "transcript"
content_hash: "sha256:301933ff44faae35eeb8053ba8701fdb73b6e9c4a5d61d170ed523106a0edb7f"
acp_version: "0.2"
token_counts_approximate: 582
visibility: public
agent_accessible: true
status: "final"
---

# The Vertical SaaS Playbook with Brendon Beebe

Code Story | Startup Podcast for Technical Founders — S3 Bonus: The Vertical SaaS Playbook: Scaling and Exiting a Niche B2B Software Engine with Brendon Beebe Press Play to Listen While You Browse S3 Bonus: The Vertical SaaS Playbook: Scaling and Exiting a Niche B2B Software Engine with Brendon Beebe Code Story | Startup Podcast for Technical Founders 0:00 24:30 1× Like many folks I talk to in tech, Brendon Beebe grew up in tech. He comes from a long line of programmers, and he has been building things since his teens. In college, he felt the entrepreneurial bug - in fact, he started one venture in a homemade class wait list, that almost got him kicked out of school. Now a days, he is married with two kids, and in his free time, he manages a salt water reef tank as a hobby, and enjoys growing the different species of creatures in his 90 gallon tank. The original founding team for foreUp tried to build social media and an internal platform for golf courses... and the problem was - it wasn't taking off. So when Brendon joined the team, the decided to primarily focus on tee sheets, which golfers use to book a tee time. From that point, the product, the team and the companies success... grew. Sponsors Learn Spanish Con Salsa Future Hindisight Podcast Wyld Gallery If I Was President Game Links https://www.foreupgolf.com/ https://www.linkedin.com/in/brendon-beebe/ https://www.amazon.com/Peopleware-Productive-Projects-Tom-DeMarco/dp/0932633439 Leave us a review on Apple Podcasts ! Amazing tools we use: If you want the best publishing platform for your podcast, with amazing support & people - use Transistor.fm . Want to record your remote interviews with class? Then, you need to use Squadcast . Code Story uses the 1-click product ClipGain , sign up now to get 3hrs of podcast processing time FREE! Credits: Season 3 of Code Story is hosted and produced by Noah Labhart. Be sure to subscribe on Apple Podcasts , Spotify , Pocket Casts , Google Play , Breaker , YouTube , or the podcasting app of your choice. Checkout our episode stacks on Stacklist! https://stacks.codestory.co/ Hosted by Noah Labhart | Technical Founder & Startup Mentor. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy Latest Season of the Podcast is Sponsored By