---
title: "Brand Identity for a Cutting Edge Wealth Tech Platform"
url: https://stacklist.com/card/23b3b456-6a70-4036-b69a-f1e994fcf99a
source_url: "https://thedsgnblog.com/Brand-Identity-for-a-Cutting-Edge-Wealth-Tech-Platform-Fabric-by-Walsh"
stack: https://stacklist.com/c/business/stack/26c3664b-4232-4e58-abdc-c8e118e9068c
summary: "Fabric, a cutting-edge wealth technology platform formerly known as Talagent Financial, partnered with &Walsh to redesign its brand identity, including naming, visual identity, 3D assets, platform design, and website around the concept \"Risk is the Fabric of Life.\" &Walsh developed a comprehensive brand strategy that reframes advisors' negative perception of risk into an embraceable concept, while designing an intuitive interface to manage complex client data."
tags: "branding, wealth-tech, visual-identity, brand-strategy, ui-ux-design, fintech, creative-agency"
key_entities: "Fabric (organization), &Walsh (organization), Jessica Walsh (person), Lucas Luz (person), Talagent Financial (organization), brand identity (concept), wealth technology (concept), The Design Blog (organization), NYC (location)"
classification: "reference"
content_hash: "sha256:9771c9284931b19823295eed2826cd65dd69c9b2aaf642c94bf764db381d173b"
acp_version: "0.2"
token_counts_approximate: 1172
visibility: public
agent_accessible: true
status: "final"
---

# Brand Identity for a Cutting Edge Wealth Tech Platform

"> ︎ TDB THE DESIGN BLOG Home               Archive               Creatives               Resources             About             Support             Shop   Submit Work BRANDING Brand Identity for a Cutting Edge Wealth Tech Platform Fabric by &Walsh Fabric (formerly Talagent Financial) is a cutting-edge wealth technology platform designed for modern advisors. They hired &Walsh to help redesign their brand in tandem with their new platform launch. &Walsh worked on the naming, brand strategy, visual identity, 3D assets, platform design, and the website design. In their initial strategy work, they learned that advisors shared a negative sentiment around risk. However, Fabric’s technology allows you to embrace risk in new and powerful ways so they decided to center the brand direction on just that – a shifting perception of risk. The brand expression demonstrates that risk should not be avoided but instead embraced. Risk is all around us, it is the Fabric of life. The brand’s original name Talagent was a combination of Tailsman and Agent. Consequently, many people started associating it with the insurance category because of the “agent” connotation. &Walsh decided to go through a strategic naming process to find a more evocative and unexpected name that better told their brand story around risk. The word “Fabric” captures the idea of a weaving tapestry. This inspired not only the name but the entire brand idea “Risk is the Fabric of Life.” The challenge in developing the interface was to organize a vast amount of information extracted from each client’s database and present it simply to assist the advisors in making the best decisions. Together with the Fabric team, &Walsh designed an experience that allows advisors to manage a larger number of clients much more accurately and with insights that only Fabric technology could provide. CREDITS Agency: &Walsh Creative Direction: Jessica Walsh Strategy:  Lauren Walsh , Angie Shih Copywriting:  Angie Shih Executive Producer:  Luciana Almeida Production:  Rinny Shim , Kasia Sasinowska Art Direction:  Lucas Luz Lead Designer:  Lucas Luz , John Sampson Design:  Sasyk Mihal , Soomin Jung , Jeremy Rieger , Riisa Liao , Jess Gracia , Jada Akoto , Simoul Alva , Steven Xue , Jiayue , Johnelle Smith , Josh Krauth-Harding , Sofia Noronha , Leila Čičić , Diane Diana , Juanse Carvajal , Marek Rybicki , Marie Ducrocq , Fabrizio , Kristýna Jenčová , Javier Gutierrez , Tiffany M. Wu , Mikayla Hittle UI/UX Design:  Lucas Luz , Leila Čičić , Glauber Sampaio , Victor Belinatti 3D Design:  Lucas Luz , Sanchit Sawaria , Poppy Zafeiraki Case Study Photography:  Jarett Loeffler , Chelsea Finkel , Tiffany Thebodeau , Hatsue Andrews Copyright @ &Walsh ABOUT &WALSH Creative agency in NYC specializing in branding & advertising. &Walsh work with clients starting from the initial brand strategy phase to the design, art direction and final production of a project. They believe in creating beautiful, emotion-driven work that functions for their client’s goals and resonates with their audiences. Discover more All Articles BRANDING Brand Identity for Superorganism Biodiversity Venture Fund by Goodside ART Now You See Me Art Installation by Wade and Leta RECOMMENDED 8 Summer Reads for Creative Inspiration by The Design Blog The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ © The Design Blog 2025  All images copyright to their respective owners. Old Site Curated, Designed & Buillt by  ONNO