---
title: "Notifications North Star - Patrick Malatack"
url: https://stacklist.com/card/1f8737c6-7a71-4175-9851-349e6931a1c2
source_url: "https://www.codestory.co/episodes/notifications-north-star-patrick-malatack-matrix-partners/"
stack: https://stacklist.com/c/podcast/stack/24f9a730-1cd0-4cfb-8442-67f6e9e12328
summary: "Notifications as a North Star is a podcast episode featuring Patrick Malatack from Matrix Partners discussing notifications infrastructure and messaging strategy. The conversation covers Malatack's experience at Twilio and Microsoft, and explores how notifications function as a critical layer of user experience for startups."
tags: "notifications, messaging, infrastructure, startup, product-strategy, user-experience"
key_entities: "Patrick Malatack (person), Troy (person), Matrix Partners (organization), Twilio (organization), Microsoft (organization), Courier (organization), messaging (technology), notifications-infrastructure (technology), north-star-metric (concept), Code Story Podcast (event)"
classification: "transcript"
content_hash: "sha256:d39e765400471a60597bf520209c042058b48fea8a286c09d73be0c350dce905"
acp_version: "0.2"
token_counts_approximate: 331
visibility: public
agent_accessible: true
status: "final"
---

# Notifications North Star - Patrick Malatack

Code Story: Insights from Startup Tech Leaders — Notifications North Star - Patrick Malatack, Matrix Partners Listen to Episode Notifications North Star - Patrick Malatack, Matrix Partners Code Story: Insights from Startup Tech Leaders 0:00 17:18 1× Notifications North Star, sponsored by Courier ! Guest: Patrick Malatack is a partner at Matrix Partners, early stage investment firm. Prior to that, he spent 7 years at Twilio, leading product and launching messaging. He also spent 4 years at Microsoft, managing the MS Project program. Questions: What things did you build, or attempt to build, at Twilio around the messaging problem? Why does notifications as infrastructure make sense? Tell about your perspective on Notifications being a layer of user experience. What did you see in Troy based on your experiences, to indicate he gets it? How strongly do you advise your portfolio companies to use a solution like Courier? Links https://matrixpartners.com/ https://www.courier.com/ Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://cash.app * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy Latest Season of the Podcast is Sponsored By