---
title: "Yup That's It: Spindrift National Launch"
url: https://stacklist.com/card/1d6cd160-7634-4b3a-8a01-93d33f151509
source_url: "https://themany.com/projects/yup-thats-it"
stack: https://stacklist.com/c/business/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31
summary: "Spindrift launched nationally with a campaign centered on authenticity and simplicity, featuring celebrity Kristen Bell and the message \"Just sparkling water & real squeezed fruit. Yup, that's it.\" The campaign doubled product sales by end of 2018 and established Spindrift as the second biggest brand in its category."
tags: "sparkling-water, brand-launch, celebrity-endorsement, social-content, product-marketing, authenticity"
key_entities: "Spindrift (organization), Kristen Bell (person), Pepsi (organization), Perrier (organization), authenticity-and-simplicity (concept), national-brand-launch (concept)"
classification: "analysis"
content_hash: "sha256:f5b694c0e029a0f63f0e437dedc1a3dc4902700eef474dcfea0e8512ff29d847"
acp_version: "0.2"
token_counts_approximate: 717
visibility: public
agent_accessible: true
status: "final"
---

# Yup That's It: Spindrift National Launch

Establishing a brand story and launching nationally in one of the most competitive categories. Services Brand & Creative Strategy Social & Content Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Outputs Content Market Analysis Influencer & Creator Organic Social Brand Programming Brand Positioning Visual Identity & Design Branded Content Series Creator Collaboration Meta Content Campaign Creative Tone of Voice Impact 2x Product Sales A Rising Star With Limited Recognition Spindrift, a rising star in the sparkling water landscape, faced the daunting task of establishing itself in an already saturated market. Competing against the likes of Pepsi and Perrier with limited brand recognition, Spindrift needed a dynamic national marketing campaign to break through the noise and make its mark. A Campaign Rooted in Authenticity and Simplicity... Just Like the Brand Our exploration into Spindrift’s brand ethos revealed a gem: their commitment to real, simple ingredients. In a world increasingly filled with inauthenticity, Spindrift's dedication to authenticity and simplicity was not just refreshing, but also deeply resonant. This understanding of what consumers truly valued became the bedrock of our campaign strategy. Real Good Casting. Real Good Design. We crafted a campaign that mirrored Spindrift's simplicity and honesty, focusing on the "Just sparkling water & real squeezed fruit. Yup, that’s it" narrative. Leveraging the charm and appeal of Kristen Bell, a beloved fan and embodiment of Spindrift's values, we created a series of engaging videos and social media content. This approach was complemented by art direction inspired by the product's design, ensuring instant shelf recognition and brand recall. Spindrift Spun to New Heights The campaign was a resounding success, propelling Spindrift to a new level of recognition and popularity. We saw a doubling in product sales by the end of 2018 and a rapid growth in social media following, making Spindrift the second biggest in its category. The simplicity of our message, combined with effective celebrity endorsement and a visually captivating campaign, not only differentiated Spindrift in a crowded market but also solidified its position as a leader in authenticity and simplicity. Increased Product Sales x Have a similar project in mind? We’d love to talk about it. Contact Information Name* Email* Phone* Subject* Select an option... Project Details Message* Solutions of Interest Brand & Creative Strategy Social & Content Strategy Media & Investment Strategy Measurement & Analytics Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Creator Content Branded IP & Programming Media Execution & Reporting Breakthrough Experiential Submit Inquiry