{"version":"1.0","type":"card","id":"1d6cd160-7634-4b3a-8a01-93d33f151509","url":"https://stacklist.com/card/1d6cd160-7634-4b3a-8a01-93d33f151509","title":"Yup That's It: Spindrift National Launch","source_url":"https://themany.com/projects/yup-thats-it","note":"Kristen Bell fronted the launch that doubled Spindrift sales by end of 2018, second biggest in category.","image":{"url":"https://ucarecdn.com/56d8bfc7-a305-495a-a846-a7d604ffe59c/","alt":"Yup That's It: Spindrift National Launch","width":1920,"height":1080},"stack":{"id":"cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31","title":"Food and Beverage Brand Case Studies","url":"https://stacklist.com/c/business/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31"},"created_at":"2026-09-23T11:29:11.252Z","updated_at":null,"aco":{"summary":"Spindrift launched nationally with a campaign centered on authenticity and simplicity, featuring celebrity Kristen Bell and the message \"Just sparkling water & real squeezed fruit. Yup, that's it.\" The campaign doubled product sales by end of 2018 and established Spindrift as the second biggest brand in its category.","tags":["sparkling-water","brand-launch","celebrity-endorsement","social-content","product-marketing","authenticity"],"key_entities":[{"name":"Spindrift","type":"organization","confidence":0.99},{"name":"Kristen Bell","type":"person","confidence":0.95},{"name":"Pepsi","type":"organization","confidence":0.9},{"name":"Perrier","type":"organization","confidence":0.9},{"name":"authenticity-and-simplicity","type":"concept","confidence":0.92},{"name":"national-brand-launch","type":"concept","confidence":0.88}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:45.398Z"},"token_counts":{"approximate":717,"cl100k":559},"content_hash":"sha256:f5b694c0e029a0f63f0e437dedc1a3dc4902700eef474dcfea0e8512ff29d847","acp_version":"0.2","body_available":true,"body_tokens":717,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/1d6cd160-7634-4b3a-8a01-93d33f151509.json","html":"https://stacklist.com/card/1d6cd160-7634-4b3a-8a01-93d33f151509","md":"/api/public/card/1d6cd160-7634-4b3a-8a01-93d33f151509.md","stack_json":"/api/public/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31.json"}}