---
title: "Take #23: Continuing the Conversation"
url: https://stacklist.com/card/18d7f302-effe-4dbd-8518-40c66ac4f8c7
stack: https://stacklist.com/stack/11e6160b-ccd1-4cd3-b85d-9220d7db1116
summary: "Alli Adamonis discusses how clients increasingly prefer earned work over bought work, seeking culturally relevant and participatory campaigns that continue conversations rather than one-off TV spots. Modern agencies must capture multiple content pieces beyond traditional television advertising to meet client expectations."
tags: "earned-media, advertising, content-strategy, cultural-relevance, participatory-work"
key_entities: "Alli Adamonis (person), earned work (concept), bought work (concept), participatory marketing (concept), cultural relevance (concept)"
classification: "video"
acp_version: "0.2"
token_counts_approximate: 96
visibility: public
agent_accessible: true
status: "final"
---

# Take #23: Continuing the Conversation

Alli Adamonis discusses how clients increasingly prefer earned work over bought work, seeking culturally relevant and participatory campaigns that continue conversations rather than one-off TV spots. Modern agencies must capture multiple content pieces beyond traditional television advertising to meet client expectations.

[00:01] Absolutely. I think when clients are asking for earned work versus bought work, they're looking for more participatory, culturally relevant work that is not a flash in a pan. It's going to continue a conversation. I think clients are absolutely moving away from wanting just a single TV spot. I always say, if I go on set and only capture a TV spot, we failed as an agency.