{"version":"1.0","type":"card","id":"18d7f302-effe-4dbd-8518-40c66ac4f8c7","url":"https://stacklist.com/card/18d7f302-effe-4dbd-8518-40c66ac4f8c7","title":"Take #23: Continuing the Conversation","source_url":null,"note":"Clients prefer earned, participatory, and culturally relevant work that fosters ongoing conversations, moving away from single TV spots. The speaker believes an agency fails if its efforts on set only result in a single TV spot.","image":{"url":"https://ucarecdn.com/886c26ba-ee96-423c-8816-28979551d957/","alt":"Take #23: Continuing the Conversation","width":1200,"height":630},"stack":{"id":"11e6160b-ccd1-4cd3-b85d-9220d7db1116","title":"Take #23: Continuing the Conversation","url":"https://stacklist.com/stack/11e6160b-ccd1-4cd3-b85d-9220d7db1116"},"created_at":"2026-11-13T14:41:11.681Z","updated_at":null,"aco":{"summary":"Alli Adamonis discusses how clients increasingly prefer earned work over bought work, seeking culturally relevant and participatory campaigns that continue conversations rather than one-off TV spots. Modern agencies must capture multiple content pieces beyond traditional television advertising to meet client expectations.","tags":["earned-media","advertising","content-strategy","cultural-relevance","participatory-work"],"key_entities":[{"name":"Alli Adamonis","type":"person","confidence":0.95},{"name":"earned work","type":"concept","confidence":0.9},{"name":"bought work","type":"concept","confidence":0.9},{"name":"participatory marketing","type":"concept","confidence":0.85},{"name":"cultural relevance","type":"concept","confidence":0.85}],"classification":"video","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-11-13T14:42:03.723Z"},"token_counts":{"approximate":96,"cl100k":85},"content_hash":null,"acp_version":"0.2","body_available":true,"body_tokens":96,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/18d7f302-effe-4dbd-8518-40c66ac4f8c7.json","html":"https://stacklist.com/card/18d7f302-effe-4dbd-8518-40c66ac4f8c7","md":"/api/public/card/18d7f302-effe-4dbd-8518-40c66ac4f8c7.md","stack_json":"/api/public/stack/11e6160b-ccd1-4cd3-b85d-9220d7db1116.json"}}