---
title: "Nasty Neckface Charity Auction for eBay"
url: https://stacklist.com/card/185e3268-8084-4f81-96d6-97f7d8684ce3
source_url: "https://www.themany.com/projects/nasty-neckface-charity-auction"
stack: https://stacklist.com/c/business/stack/e0d07076-942a-4f5a-bd51-6c69616d84fe
summary: "Neckface x eBay charity auction campaign leverages artist collaboration and storytelling through a creative film featuring Neckface's demons to drive engagement and auction bidding for custom SB Dunk Lows and merchandise, with proceeds benefiting The Skatepark Project. The campaign combines brand positioning, paid media, and creator content to break through in the sneaker community and establish authentic partnership authenticity."
tags: "neckface, ebay, charity-auction, sneaker-collaboration, brand-strategy, content-marketing, skateboarding"
key_entities: "Neckface (person), eBay (organization), The Skatepark Project (organization), SB Dunk Lows (technology), sneaker-collaboration (concept), charity-auction (event)"
classification: "analysis"
content_hash: "sha256:a6bb35d487f03fc2598f322c2a9adcd7806795f06d69da5d62eb5f3df928b040"
acp_version: "0.2"
token_counts_approximate: 531
visibility: public
agent_accessible: true
status: "final"
---

# Nasty Neckface Charity Auction for eBay

Services Brand & Creative Strategy Social & Content Strategy Measurement & Analytics Strategy Media & Investment Strategy Always-On Fast Media & Creator Content Brand & Campaign Creative Outputs Brand Positioning Paid Media Planning Measurement Strategy Brand Health Analysis Branded Content Series Measurement Reporting Sneaker enthusiasts don’t consider eBay to be a source of culture and creativity for the community, or expect a partnership with us to feel organic, authentic, and interesting. And while collabs are a tried & true tactic in the category, that makes it all the harder for one to break through and be memorable. When it comes to artist collabs, storytelling is integral to the “sell.” Sneakerheads are invested in the hype building up to a collaboration’s reveal, and the inspiration and intent behind the pieces are key to desirability. What makes this one interesting is that we aren’t just commissioning a custom pair of kicks, but auctioning off a number of diverse and desirable items that tell Neck’s personal story. We’re brought the world of Neckface’s demons to life in a gritty and comical film kind of way. The cast: Neck’s band of demons. The star: Neck himself. Neck worked tirelessly to set traps for 3 dastardly demons trapping them all in a mysterious box. Each video will help inform the audience of the collaboration between Neckface x eBay and how they can bid for Neck’s SB Dunk Lows and the custom box via an eBay auction (where proceeds will go to The Skatepark Project). The Results Engagements k Organic Video Views k Impressions k Favorable Sentiment . % Have a similar project in mind? We’d love to talk about it. Contact Information Name* Email* Phone* Subject* Select an option... Project Details Message* Solutions of Interest Brand & Creative Strategy Social & Content Strategy Media & Investment Strategy Measurement & Analytics Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Creator Content Branded IP & Programming Media Execution & Reporting Breakthrough Experiential Submit Inquiry