{"version":"1.0","type":"card","id":"167e489b-3f55-4492-bac8-bc1e106b8819","url":"https://stacklist.com/card/167e489b-3f55-4492-bac8-bc1e106b8819","title":"Infobip | SMS Marketing Statistics  ","source_url":"https://www.infobip.com/blog/sms-marketing-statistics","note":"Comprehensive SMS benchmark data: open rates, response rates, conversion, and buyer channel preferences across industries. The reference for any rep who needs hard numbers to back a channel argument, evaluate a texting tool, or decide where to invest attention in a multi-channel sequence.\n","image":{"url":"https://ucarecdn.com/c0df5568-2b7b-464a-9c2c-25c88f2c02d8/","alt":"Infobip | SMS Marketing Statistics  ","width":1080,"height":1080},"stack":{"id":"ef8730ed-0272-4b41-b61b-1f059e3d80cb","title":"The Complete B2B Outbound Tech Stack","url":"https://stacklist.com/c/business/stack/ef8730ed-0272-4b41-b61b-1f059e3d80cb"},"created_at":"2026-06-23T08:33:11.791Z","updated_at":null,"aco":{"summary":"SMS marketing statistics reveal that text messaging remains a powerhouse channel with 98% open rates and 45% response rates, significantly outperforming email. The 2026 Messaging Trends Report shows a 34% year-on-year increase in SMS adoption, with 72% of consumers making purchases directly from text messages and the market projected to reach $9.6 billion by 2030.","tags":["sms-marketing","marketing-statistics","engagement-rates","conversion-metrics","omnichannel-strategy","consumer-behavior","2026-trends"],"key_entities":[{"name":"Monika Lončarić","type":"person","confidence":0.95},{"name":"Pew Research","type":"organization","confidence":0.9},{"name":"Grand View Research","type":"organization","confidence":0.9},{"name":"Validity","type":"organization","confidence":0.85},{"name":"EMarketer","type":"organization","confidence":0.85},{"name":"omnichannel-communication","type":"concept","confidence":0.9},{"name":"Cyber Week 2024","type":"event","confidence":0.9},{"name":"SMS-marketing","type":"concept","confidence":0.95},{"name":"North America","type":"location","confidence":0.85},{"name":"Europe","type":"location","confidence":0.85}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-06-23T08:33:20.006Z"},"token_counts":{"approximate":1929,"cl100k":1595},"content_hash":"sha256:9b3dba41cb01ab770dfc23a0127d2870ad230b2002e3eca5c35e3a3355358e69","acp_version":"0.2","body_available":true,"body_tokens":1929,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/167e489b-3f55-4492-bac8-bc1e106b8819.json","html":"https://stacklist.com/card/167e489b-3f55-4492-bac8-bc1e106b8819","md":"/api/public/card/167e489b-3f55-4492-bac8-bc1e106b8819.md","stack_json":"/api/public/stack/ef8730ed-0272-4b41-b61b-1f059e3d80cb.json"}}