{"version":"1.0","type":"card","id":"146590e0-06e5-4b67-bb78-17cd7fcd2899","url":"https://stacklist.com/card/146590e0-06e5-4b67-bb78-17cd7fcd2899","title":"Global Rebrand and Strategy for Gaia Fertility","source_url":"https://thedsgnblog.com/Global-Rebrand-and-Strategy-for-Gaia-Fertility-by-Ragged-Edge","note":"This page discusses the global rebranding and strategic approach taken by Ragged Edge for Gaia Fertility, focusing on making IVF more accessible. It highlights the innovative branding efforts aimed at transforming perceptions and accessibility in fertility services.","image":{"url":"https://ucarecdn.com/cfdf5125-8700-481a-9b58-27140ad1c49c/","alt":"Global Rebrand and Strategy for Gaia Fertility","width":1200,"height":630},"stack":{"id":"26c3664b-4232-4e58-abdc-c8e118e9068c","title":"Brand Identity & Visual Design","url":"https://stacklist.com/c/business/stack/26c3664b-4232-4e58-abdc-c8e118e9068c"},"created_at":"2026-05-13T13:15:19.423Z","updated_at":null,"aco":{"summary":"Ragged Edge created a global rebrand and brand strategy for Gaia Fertility, an IVF company focused on accessibility, personalized insurance plans, and breaking stigmas around fertility treatment. The rebrand includes a distinctive logo, collage imagery, an optimistic color palette, and a bold brand voice designed to normalize diverse family-building journeys.","tags":["branding","rebrand","ivf","fertility","brand-strategy","identity-design","healthcare"],"key_entities":[{"name":"Gaia Fertility","type":"organization","confidence":0.95},{"name":"Ragged Edge","type":"organization","confidence":0.98},{"name":"The Design Blog","type":"organization","confidence":0.9},{"name":"Charlie McKay","type":"person","confidence":0.85},{"name":"IVF","type":"concept","confidence":0.95},{"name":"brand strategy","type":"concept","confidence":0.9},{"name":"global rebrand","type":"concept","confidence":0.9}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-opus-4-6","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-05-13T13:15:54.651Z"},"token_counts":{"approximate":921,"cl100k":779},"content_hash":"sha256:db32b97a44a334576524f36f75a1a2eb061ce524d31dbae3d9da30d563a76bac","acp_version":"0.2","body_available":true,"body_tokens":921,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/146590e0-06e5-4b67-bb78-17cd7fcd2899.json","html":"https://stacklist.com/card/146590e0-06e5-4b67-bb78-17cd7fcd2899","md":"/api/public/card/146590e0-06e5-4b67-bb78-17cd7fcd2899.md","stack_json":"/api/public/stack/26c3664b-4232-4e58-abdc-c8e118e9068c.json"}}