---
title: "Boosting B2B Lead Quality with AI-Driven Search Campaigns"
url: https://stacklist.com/card/13a6a50d-12e8-4ea4-9b7a-c27e5e625356
source_url: "https://www.linkedin.com/posts/miguelmeep_when-safety-advisory-saw-their-in-house-ads-activity-7416845250662637568-60u5?utm_source=share&utm_medium=member_desktop&rcm=ACoAACGCpfwBeS4Pe7lemu-K0NRYYQylRfIUvI0"
stack: https://stacklist.com/c/business/stack/3c7b415a-f288-4766-bab4-d208c71d8710
summary: "Safety Advisory partnered with Otis AI to replace inefficient in-house ad management, achieving a $0.50 CPC and $0.70 cost per conversion in B2B search, far below industry averages. The AI-driven approach delivered 1,454 high-intent conversions and multiple closed B2B contracts, including a high-value deal with Kevin Hart's company."
tags: "b2b-advertising, ai-optimization, lead-generation, google-ads, cost-per-conversion, safety-compliance, digital-marketing"
key_entities: "Safety Advisory (organization), Otis AI (organization), Miguel Guerrero (person), Themis Kontogiannis (person), Kevin Hart (person), Google Search Campaigns (technology), OSHA and Safety Compliance (concept), AI-driven optimization (concept), geo-targeting and retargeting (concept), Cristian-George Farauanu (person), Featherless.ai (organization)"
classification: "analysis"
content_hash: "sha256:b23050d0270c02f13c41221a5c0a4dc430639c62cc2d1908dcc34bc17e22c4e2"
acp_version: "0.2"
token_counts_approximate: 711
visibility: public
agent_accessible: true
status: "final"
---

# Boosting B2B Lead Quality with AI-Driven Search Campaigns

Miguel Guerrero 7mo Report this post When Safety Advisory saw their in-house ads driving clicks but not high-value B2B leads, they knew it was time for a smarter, more efficient approach. They turned to Otis AI to improve lead quality, gain transparent reporting, unlock AI-driven optimization, and scale without hiring an internal marketing team or paying agency fees. We built a performance engine tailored to their business. Here’s what we implemented: - Launched high-intent Google Search campaigns targeting OSHA & safety compliance keywords - Added geo-targeting + retargeting to capture qualified B2B buyers - Shifted budget toward proven, high-conversion terms - Rolled out compliance-focused messaging for corporate decision-makers with ongoing A/B testing - Improved conversion tracking + integrated first-party data for continuous AI optimization And the results speak for themselves: ✅ $0.50 CPC (vs. the ~$5.34 industry average for B2B search) ✅ 1,454 high-intent conversions ✅ $0.70 cost per conversion (much lower than what most advertisers pay for a single click) 🎉 Multiple B2B contracts closed, including a high-value deal with Kevin Hart’s company This is the kind of pipeline predictability Safety Advisory had been missing. Performance improved within the first 30 days, with even stronger compounding gains over 60–90 days. Otis’ AI didn’t just reduce costs, it transformed efficiency. Turning $0.50 clicks into $0.70 conversions is a level of performance rarely seen in B2B search, where nearly every click became a conversion. Driving high-intent conversions at a fraction of typical costs is the power of an AI-driven approach to predictable, scalable growth without increasing headcount. If you’re a training, consulting, or certification-based business looking to grow efficiently, let’s talk. meetotis.com . 32 5 Comments Like Comment Share Copy LinkedIn Facebook X Themis Kontogiannis 7mo Report this comment Been a pleasure working with Otis AI ! always available, hands-on, and easy to work with! Thanks guys ! Like Reply 3 Reactions 4 Reactions Sophie Johnson 7mo Report this comment Love seeing two of our Eleven | NYJ Small Business Partnership partners working together!👏🏼👏🏼 Like Reply 2 Reactions 3 Reactions Matt Giller 7mo Report this comment 2 great companies! Congrats on the success Miguel and Themis ! Like Reply 2 Reactions 3 Reactions Cristian-George Farauanu Business Development @ Featherless.ai | Forbes 30u30 | Fintech Founder | Building Romanian Tech Ecosystems 5mo Report this comment $0.70 cost per conversion in B2B is basically a cheat code. Love seeing AI actually moving the needle on GTM efficiency like this instead of just adding to the noise. Great results, Miguel. Like Reply 1 Reaction See more comments To view or add a comment, sign in