{"version":"1.0","type":"card","id":"125c1e59-f2a3-4bc9-9cd8-bdae05c5038b","url":"https://stacklist.com/card/125c1e59-f2a3-4bc9-9cd8-bdae05c5038b","title":"QDOBA's Avocado Truck Stunt","source_url":"https://shortyawards.com/11th/qdoba-ships-competitor-a-truckload-of-trolling-on-national-avocado-day","note":"QDOBA parked a truck of 1,616 lbs of avocados outside a rival on National Avocado Day: 100M+ earned impressions in one day and a Shorty Award win.","image":{"url":"https://ucarecdn.com/30ea95ce-6ae2-4f8f-a87f-73b811a3473d/","alt":"QDOBA's Avocado Truck Stunt","width":500,"height":300},"stack":{"id":"891b2fa8-cd65-4c3b-a1c2-07343116dd6b","title":"The Many: Experiential and Immersive Activations","url":"https://stacklist.com/c/business/stack/891b2fa8-cd65-4c3b-a1c2-07343116dd6b"},"created_at":"2026-10-26T23:15:40.878Z","updated_at":null,"aco":{"summary":"QDOBA executed a real-time marketing stunt during National Avocado Day by delivering a truck loaded with 1,616 lbs of avocados to Chipotle locations in Denver, generating over 100 million earned media impressions. The campaign demonstrated QDOBA's brand expertise in guacamole while playfully trolling a competitor on social media.","tags":["social-media","marketing-campaign","brand-awareness","real-time-response","guerrilla-marketing","food-beverage","stunt"],"key_entities":[{"name":"QDOBA","type":"organization","confidence":0.99},{"name":"Chipotle","type":"organization","confidence":0.99},{"name":"National Avocado Day","type":"event","confidence":0.95},{"name":"11th Annual Shorty Awards","type":"event","confidence":0.95},{"name":"Denver","type":"location","confidence":0.92},{"name":"BuzzFeed","type":"organization","confidence":0.88},{"name":"CNBC","type":"organization","confidence":0.88},{"name":"Reddit","type":"organization","confidence":0.88},{"name":"earned-media","type":"concept","confidence":0.9}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-10-26T22:13:50.710Z"},"token_counts":{"approximate":1315,"cl100k":1045},"content_hash":"sha256:05b374ec74b77b05709f9e36740fd98adb685ede892497aaa2f10350e50520ce","acp_version":"0.2","body_available":true,"body_tokens":1315,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/125c1e59-f2a3-4bc9-9cd8-bdae05c5038b.json","html":"https://stacklist.com/card/125c1e59-f2a3-4bc9-9cd8-bdae05c5038b","md":"/api/public/card/125c1e59-f2a3-4bc9-9cd8-bdae05c5038b.md","stack_json":"/api/public/stack/891b2fa8-cd65-4c3b-a1c2-07343116dd6b.json"}}