--- title: "How Retail Media Is Reshaping Retail" url: https://stacklist.com/card/1071dde8-30da-45eb-882f-ab54eca15a6a source_url: "https://www.bcg.com/publications/2022/how-media-is-shaping-retail" stack: https://stacklist.com/c/business/stack/3b58617d-d7d0-4e55-ba8a-66d8b605aa33 summary: "BCG explores how retail media is reshaping the retail industry by creating new revenue streams and transforming the relationship between retailers and advertisers. The article, authored by Lauren Wiener, Leora Kelman, Kale Hungerson, and Mark Abraham, was published in March 2022." tags: "retail-media, retail-industry, digital-advertising, marketing-strategy, bcg, e-commerce, media-monetization" key_entities: "BCG (organization), Lauren Wiener (person), Leora Kelman (person), Kale Hungerson (person), Mark Abraham (person), Retail Media (concept)" classification: "analysis" content_hash: "sha256:ade77bef13e937f38d88fb907b26cc9613075cb90645e09a218e5aab4b964e08" acp_version: "0.2" token_counts_approximate: 78 visibility: public agent_accessible: true status: "final" --- # How Retail Media Is Reshaping Retail How Retail Media Is Reshaping Retail | BCG Retail Industry How Retail Media Is Reshaping Retail By  Lauren Wiener ,  Leora Kelman ,  Kale Hungerson , and  Mark Abraham Article March 28, 2022 Save It For Later Saved To My Saved Content Download Article Share Link copied