---
title: "Content Callout, Ep. 22"
url: https://stacklist.com/card/03f65386-3fd5-42e2-8e83-5f45ab034ff6
source_url: "https://podcast24.co.uk/episodes/content-callout/how-to-embrace-garyvee-style-marketing-according-to-james-orsini-ep-22-YxAsoftWkZ"
stack: https://stacklist.com/c/business/stack/542c494b-d75e-43ea-ae40-45120e8f5cad
summary: "Content Callout Episode 22 features James Orsini, President of The Sasha Group and former COO of VaynerX, discussing branding vs. marketing strategies and how to build a brand like GaryVee. The episode covers creating influential marketing campaigns, educational conversations, brand development investment, and leveraging LinkedIn for visibility."
tags: "branding, marketing, garyvee, podcast, content-callout, linkedin, brand-development"
key_entities: "James Orsini (person), GaryVee (person), VaynerX (organization), The Sasha Group (organization), Content Callout Episode 22 (event), LinkedIn (technology), branding vs marketing (concept), Bookbeat (organization)"
classification: "notes"
content_hash: "sha256:18475175a844caec2d6e297879dd7b0e2f68ee5a8aa97ec536a6ffd1c12e255a"
acp_version: "0.2"
token_counts_approximate: 404
visibility: public
agent_accessible: true
status: "final"
---

# Content Callout, Ep. 22

Try Bookbeat 60! days for free, click here Enjoy a whole world of audiobooks and e-books, everything from new releases to the classics Sponsored Categories Business How do you build and market a brand like GaryVee? How do you create marketing campaigns that influence the decision to buy? What’s the difference between branding and marketing? One of GaryVee’s right-hand guys—James Orsini—shares some savvy branding and marketing techniques in this episode of Content Callout. Check it out! James started as Gary’s Chief Integration Officer and became his Chief Operating Officer. Up until 2019, he was part of VaynerX. This year, Gary launched The Sasha Group where James is now President. The Sasha Group serves businesses that make between $1 million to $100 million in revenue. Outline of This Episode [1:55] James Role at VaynerX [3:04] Create marketing campaigns that influence [5:27] How to have educational conversations [7:32] The difference between branding and marketing [9:12] Invest money in brand development [11:27] Put yourself out there on LinkedIn [14:15] How to improve your marketing [15:45] How to connect with James Orsini Resources & People Mentioned VaynerX: https://vaynerx.com/ The Sasha Group: https://thesashagroup.com/ Connect with James Orsini Instagram: https://www.instagram.com/jamesorsini/?hl=en Twitter: https://twitter.com/JimmyThePencil LinkedIn: https://www.linkedin.com/in/james-orsini-4b1aaa7/ Connect With the Content Callout Team https://ContentCallout.com Subscribe to CONTENT CALLOUT on Apple Podcasts, Spotify, Google Podcasts Visit the podcast's native language site