{"version":"1.0","type":"card","id":"010c88e5-b1fc-41fd-8254-fa7d1bb79010","url":"https://stacklist.com/card/010c88e5-b1fc-41fd-8254-fa7d1bb79010","title":"Protecting the Hero While You Drive Growth","source_url":"https://www.movewithwade.com/services","note":"The brands that scale well aren't the ones that do more, they're the ones that know what not to touch, and WADE helps founders identify what's actually driving performance before they mess with it. Hero SKU protection, assortment discipline, and spend allocation done with the rigor of operators who've seen what happens when brands lose sight of their core. For founders who feel the pressure to innovate but aren't sure how much runway they're working with. After this engagement, you'll have a clear line between what to protect and what to build next.\n","image":{"url":"https://ucarecdn.com/62dee927-03a9-4afb-8dc5-c15f79c206aa/","alt":"Protecting the Hero While You Drive Growth","width":1200,"height":630},"stack":{"id":"0026d5ae-b42d-47c2-9e14-a693082d455c","title":"Founder & Brand Advisory","url":"https://stacklist.com/c/business/stack/0026d5ae-b42d-47c2-9e14-a693082d455c"},"created_at":"2026-05-12T21:47:52.199Z","updated_at":null,"aco":{"summary":"WADE is an advisory firm that helps teams across brands, retailers, tech platforms, and capital make critical decisions when facing uncertainty and complexity. They provide structured guidance on growth strategy, portfolio decisions, channel sequencing, retail partnerships, platform adoption, and capital readiness.","tags":["advisory","decision-making","consumer-brands","retail-strategy","go-to-market","commerce-platforms","capital-readiness"],"key_entities":[{"name":"WADE","type":"organization","confidence":0.95},{"name":"go-to-market strategy","type":"concept","confidence":0.9},{"name":"portfolio decisions","type":"concept","confidence":0.85},{"name":"retail expansion","type":"concept","confidence":0.85},{"name":"DTC","type":"concept","confidence":0.8},{"name":"incrementality analysis","type":"concept","confidence":0.8},{"name":"capital readiness","type":"concept","confidence":0.85}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-05-12T06:35:29.314Z"},"token_counts":{"approximate":1290,"cl100k":1065},"content_hash":"sha256:c980ecc42aeffff1ca3741b90812c43faad4da319da1cfa58ef8fc2b3e540a95","acp_version":"0.2","body_available":true,"body_tokens":1290,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/010c88e5-b1fc-41fd-8254-fa7d1bb79010.json","html":"https://stacklist.com/card/010c88e5-b1fc-41fd-8254-fa7d1bb79010","md":"/api/public/card/010c88e5-b1fc-41fd-8254-fa7d1bb79010.md","stack_json":"/api/public/stack/0026d5ae-b42d-47c2-9e14-a693082d455c.json"}}